Media Strategist

- 2+ years of hands-on paid social buying for direct response campaigns. Deep Meta expertise is required. Pinterest and Reddit experience is strongly preferred.

- Experience optimizing large investment levels ($10M+) across multiple markets against conversion KPIs.

- You use AI as a genuine accelerant, not just chat prompts, but building workflows, automations, and agents that make the whole team faster. You think about where AI fits before defaulting to doing it manually, and you can show us what you've built.

- You own outcomes. You raise problems with a proposed next step, never just the problem

- Strong grasp of conversion tracking, performance KPIs, and measurement fundamentals. Familiarity with incrementality testing or MMM is a plus.

- Comfortable in Excel/Google Sheets and building clear, data-informed reports and presentations. Looker experience is a plus.

- Clear and proactive communicator. You share your perspective openly, align once a decision is made, and keep partners in the loop before they need to ask.

- Naturally curious and self-directed. When something looks off, you dig until you understand why. You're comfortable saying "I don't know" and always follow it with "let me find out."

- Bias to action. A good plan shipped today beats a perfect plan shipped in three weeks

- Ambiguity is an invitation. If the brief isn't written, write it.

- Intellectual curiosity is required. Read, research, challenge assumptions. Test, learn, fail, repeat.

- AI-first. Every brief, build, and analysis starts with the question: where does AI accelerate this?

- Build in the open. A rough draft on Monday beats a polished one on Thursday.

- No silent disagreement. Disagree in the room, commit once decided.