Meta & Google Advertising Manager

The Meta & Google Advertising Manager will lead the strategy, execution, and optimization of paid digital advertising campaigns on Google and Meta/Facebook platforms. This role is responsible for maximizing ROI, scaling ad performance, and driving customer acquisition and retention across e-commerce channels. The ideal candidate will leverage analytical skills, creative testing, and data-driven decision-making to grow a digital presence and revenue.

Note: The priority for this role is deep, hands-on expertise with Meta advertising. Experience with Google Ads is beneficial, but Meta should be the candidate’s primary area of expertise, with a proven track record of managing, optimizing, and scaling campaigns on the platform.

- Develop, execute, and continuously optimize paid advertising campaigns on Google Ads and Meta/Facebook platforms

- Analyze campaign performance metrics and generate actionable insights to improve ROI

- Manage digital advertising budgets to achieve growth and profitability targets

- Collaborate with creative and ecommerce teams to align ad messaging and landing pages with brand standards

- Report regularly on ad performance, strategy shifts, and recommendations to leadership

- Own end-to-end management of Google and Meta ad accounts, including campaign setup, monitoring, and optimization

- Implement and iterate on A/B tests for creative and audience targeting

- Conduct keyword research and manage bidding strategies for search campaigns

- Monitor evolving digital marketing trends and competitor activity to inform strategy

- Coordinate with internal and external partners to align advertising efforts with broader marketing objectives

- Prepare and present regular performance reports and growth recommendations to stakeholders

- Ensure all ads comply with platform policies and brand guidelines

- Identify opportunities for scaling spend while maintaining or improving ROI

- Manage tracking pixels, conversion events, and attribution models for accurate reporting

- Recommend new tools, platforms, or practices to improve digital advertising effectiveness

- 3+ years of hands-on experience managing paid advertising on Google Ads and Meta/Facebook platforms

- Deep expertise in Meta Ads is required, with strong working knowledge of Google Ads. This role is heavily focused on Meta strategy, optimization, and scaling, with Google serving as a complementary channel.

- Proven track record of scaling e-commerce ad accounts profitably

- Advanced proficiency in campaign setup, optimization, and analytics for both Google and Facebook/Meta ads

- Strong analytical skills with ability to interpret data and generate actionable insights

- Experience with A/B testing in digital advertising

- Knowledge of tracking, attribution, and pixel management

- Ability to manage budgets and maximize ROI across multiple campaigns

- Strong project management and communication skills

- Up-to-date knowledge of digital advertising trends, tools, and best practices

- Bachelor’s degree in Marketing, Business, or a related field

- Experience in consumer wellness, CPG, or similar industries

- Familiarity with additional digital advertising channels (e.g., TikTok, Pinterest)

- Experience working with Shopify, Amazon, or other e-commerce platforms

- Proficiency with ad creative tools or working closely with design teams

- Google Ads or Facebook/Meta Blueprint certifications

- Google Suite, Meta Suite, BI Tools, E-Commerce Platforms, etc.

- 401(k)

- Dental insurance

- Employee assistance program

- Health insurance

- Life insurance

- Paid time off

- Referral program

- Vision insurance

TalentPop is an Equal Opportunity Employer and is committed to fostering an inclusive, respectful, and equitable workplace environment for all applicants and team members.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, age, disability, medical condition, genetic information, marital status, military or veteran status, pregnancy, reproductive health decision-making, or any other characteristic protected by applicable federal, state, or local law.

TalentPop is committed to providing reasonable accommodations throughout the recruiting, hiring, and employment process for qualified individuals with disabilities and for sincerely held religious beliefs, practices, or observances, in accordance with applicable law. Applicants requiring accommodation may contact our team to request support during the application or interview process.

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