Audience & Growth Analytics Director

The Audience & Growth Analytics Director at our headquarters in Minneapolis MN will be responsible for the newsroom audience insights and a key partner to the newsroom, helping editors, audience and newsroom leaders translate data into actionable insights that inform coverage, distribution and audience strategy. They will help translate macro industry trends and work across the Growth & Marketing team, tying traffic and subscription funnel performance together.

A successful candidate will bring strong technical expertise, curiosity and excellent communication skills, along with a passion for uncovering meaningful trends in complex data. This person will play a consultative role across the newsroom, helping stakeholders ask the right questions, interpret performance and audience behavior, and turn insights into action - while also championing analytics best practices throughout the organization.

The role will focus on building and executing analysis capabilities using our data warehouse (Snowflake) and BI platform (Domo), while developing reporting and insight frameworks that help guide newsroom strategy and decisions.

- Create dashboards & provide insights on audience behavior, content performance, reader needs and funnel performance

- Perform data analysis to guide newsroom strategy by providing insights and framing key industry questions for the newsroom & business teams

- Provie actionable recommendations on opportunities to improve reach, engagement, subscription performance and loyalty

- Translate complex data into clear, compelling stories for stakeholders to drive alignment and action

- Proactively monitor key business metrics and trends; provide appropriate awareness and intervention strategies to help ensure business goals are achieved

- Respond to ad-hoc analysis requests with clear, accurate, and business-relevant insights

- Standardize reporting processes and help foster a data-driven culture through scalable analytics practices

- Ensure data models and pipelines are reliable, efficient, well-documented, and aligned with business needs

- Bachelor's degree in business, data science, or related field and a minimum of 10 years of experience in data analytics, business intelligence, data engineering or related field;

- Extensive technical experience using GA4, GTM, Domo and Snowflake

- Expertise in SQL and experience with database technologies (e.g., PostgreSQL, MySQL, Redshift)

- Experience performing data analysis using Python and various Python libraries; demonstrated ability reading and extracting data transformation processes using Python

- Problem-solving skills with the ability to understand business problems and communicate findings across teams

- Ability to derive meaningful trends from complex datasets, providing teams with actionable insights

- Strong presentation skills with proven ability to translate nuanced data into clear compelling narratives for non-technical audiences

The compensation range for this position is $175,000 - $190,000/year.