Paid Media Fellow

- You have more than a passing interest in how brands use social media to communicate. - You enjoy knowing what goes on behind the scenes of the best ad campaigns and has strong opinions about what wrong on some of the worst. - You're eager to work on projects within a diverse set of industries including education, energy, public advocacy, tech, sports, healthcare, politics, non-profit sector, and start-up space.

- Develop strategy and tactics to address client public affairs needs through paid and organic social & digital media - Create, manage, and optimize social and digital media campaigns using Facebook/Instagram/Twitter/LinkedIn/Pinterest/Snapchat/Google advertising platforms. - Conduct keyword and demographic research to inform targeting strategies within contextual advertising campaigns. - Use analytics tools Google Analytics, Crimson Hexagon, Meltwater, and Simply Measured to create dashboards, reports, and other documents to update internal staff and clients as to campaign results. - Work with our team of in-house designers, developers and videographers to develop ads that compel people to take action. - The Fellow Program typically runs for 8-12 months with the possibility to extend beyond the initial timeframe.

Trainees may be eligible for promotion depending on the quality of their work and department availability.

- 0-1 years of relevant experience - Bachelor's degree - Digitally-savvy with a background and/or education in digital marketing, social media advertising, and digital analytics. - Demonstrable aptitude, interest in, and passion for digital marketing and/or digital political campaigning. - Knowledge of and at least some experience with the advertising interfaces on Facebook/Instagram, Twitter, Pinterest, Google AdWords, etc. - Knowledge of and least some experience with Google Analytics, Tag Manager, Search Console, and other website tools in the Google suite. - Comfort with basic stats and the ability to use data to show why, for example, one ad is performing better than another - Strong knowledge of Microsoft Office suite, especially Powerpoint and Excel

- Some experience with the Adobe Creative Suite, including Photoshop and Illustrator - Preference will be given to applicants who have experience and/or demonstrable aptitude with some of the following tools and disciplines: Facebook Business Manager, Twitter Ads, Google Tag Manager, Google Analytics, Simply Measured, Crimson Hexagon, Meltwater, other web and advertising analytics tools & platforms