We are seeking a creative and hands-on Demand Generation Manager to join our marketing team. In this high-impact role, you’ll own and execute multi-channel campaigns that generate qualified leads, accelerate pipeline, and fuel revenue growth. Reporting directly to the Head of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution across digital channels.
This is a full-funnel role - from top-of-funnel awareness to pipeline acceleration - ideal for a marketer who thrives at the intersection of strategy and execution. You’ll design scalable programs, leverage AI for efficiency and personalization, measure impact, and optimize continuously.
- Own the strategy, planning, execution, and optimization of integrated multi-channel demand generation campaigns across email, paid media, ABM, webinars, events, and digital channels to drive pipeline, bookings, and revenue.
- Develop and execute full-funnel demand generation programs, including nurture campaigns, conversion optimization, and continuous testing of messaging, audiences, offers, and channels.
- Partner closely with Sales on lead handoff, account engagement, ABM initiatives, and pipeline acceleration.
- Manage campaign execution end-to-end in Asana, coordinating cross-functional teams and external vendors to ensure on-time, high-quality delivery while proactively identifying risks and communicating progress.
- Own paid media programs and landing page strategy, driving ongoing optimization through A/B testing, funnel analysis, and conversion improvements.
- Lead webinar and event marketing, including promotion, audience development, lead capture, follow-up, and performance analysis in partnership with the Content Marketing Manager.
- Manage HubSpot marketing automation, including workflows, email campaigns, nurture programs, lead scoring, segmentation, campaign setup, and data quality, while partnering with RevOps on Salesforce integration, attribution, and lead routing.
- Leverage AI and automation tools to improve marketing efficiency, personalization, and campaign execution.
- Own demand generation reporting and dashboards, analyzing campaign, channel, and funnel performance to deliver actionable insights and optimize ROI.
- 4–6 years of experience in B2B SaaS marketing, with at least 3 years focused on demand generation.
- Proven expertise with HubSpot (must-have) and experience with Salesforce CRM.
- Familiarity with WordPress for website management and optimization.
- Strong understanding of digital advertising, SEO/SEM, and GenAI-driven optimization (GEO).
- Hands-on experience using AI tools for marketing automation, campaign optimization, and personalization.
- Creative problem-solver with a test-and-learn mindset.
- Anticipate campaign needs, identify risks and opportunities early, and proactively implement improvements that increase performance and execution quality.
- Experience managing full-funnel marketing programs that drive awareness, pipeline, and revenue.
- Excellent project management skills and ability to juggle multiple priorities.
- Strong written and verbal communication skills.
- Medical, Dental, Vision benefits
- 401K
- Flexible PTO
- 12 Paid Holidays
- Hybrid work (3 days in office) at modern downtown Denver location
- Free Parking
- Onsite Gym
Compensation Range: $115,000 - $125,000 Annually + 10% annual discretionary performance bonus.
We are seeking a creative and hands-on Demand Generation Manager to join our marketing team. In this high-impact role, you’ll own and execute multi-channel campaigns that generate qualified leads, accelerate pipeline, and fuel revenue growth. Reporting directly to the Head of Marketing, you will play a critical role in shaping our demand generation strategy, managing marketing operations and automation, and ensuring seamless execution across digital channels.
This is a full-funnel role - from top-of-funnel awareness to pipeline acceleration - ideal for a marketer who thrives at the intersection of strategy and execution. You’ll design scalable programs, leverage AI for efficiency and personalization, measure impact, and optimize continuously.
- Own the strategy, planning, execution, and optimization of integrated multi-channel demand generation campaigns across email, paid media, ABM, webinars, events, and digital channels to drive pipeline, bookings, and revenue.
- Develop and execute full-funnel demand generation programs, including nurture campaigns, conversion optimization, and continuous testing of messaging, audiences, offers, and channels.
- Partner closely with Sales on lead handoff, account engagement, ABM initiatives, and pipeline acceleration.
- Manage campaign execution end-to-end in Asana, coordinating cross-functional teams and external vendors to ensure on-time, high-quality delivery while proactively identifying risks and communicating progress.
- Own paid media programs and landing page strategy, driving ongoing optimization through A/B testing, funnel analysis, and conversion improvements.
- Lead webinar and event marketing, including promotion, audience development, lead capture, follow-up, and performance analysis in partnership with the Content Marketing Manager.
- Manage HubSpot marketing automation, including workflows, email campaigns, nurture programs, lead scoring, segmentation, campaign setup, and data quality, while partnering with RevOps on Salesforce integration, attribution, and lead routing.
- Leverage AI and automation tools to improve marketing efficiency, personalization, and campaign execution.
- Own demand generation reporting and dashboards, analyzing campaign, channel, and funnel performance to deliver actionable insights and optimize ROI.
- 4–6 years of experience in B2B SaaS marketing, with at least 3 years focused on demand generation.
- Proven expertise with HubSpot (must-have) and experience with Salesforce CRM.
- Familiarity with WordPress for website management and optimization.
- Strong understanding of digital advertising, SEO/SEM, and GenAI-driven optimization (GEO).
- Hands-on experience using AI tools for marketing automation, campaign optimization, and personalization.
- Creative problem-solver with a test-and-learn mindset.
- Anticipate campaign needs, identify risks and opportunities early, and proactively implement improvements that increase performance and execution quality.
- Experience managing full-funnel marketing programs that drive awareness, pipeline, and revenue.
- Excellent project management skills and ability to juggle multiple priorities.
- Strong written and verbal communication skills.