Partner Marketing Lead

What You'll Do: - Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns - Plan and execute co-branded events with partners (webinars, lunch-and-learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment - Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co-host events on AtoB's behalf - Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co-marketing opportunities that position AtoB as a category leader - Develop and execute multi-channel campaigns (email, SMS, landing pages, in-app) to grow partner revenue - Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention - Create and refine partner-specific messaging, content, and copy with strong conversion focus - Collaborate with Partner Success, Sales, Product, and Design to align on partner goals - Analyze campaign performance and partner-level metrics; distill data into actionable recommendations - Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement - Serve as marketing owner and point of accountability for partner launches and expansions Your Experience: - 5-7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms) - Hands-on experience with building and scaling partner campaigns - Experience running multi-channel campaigns (email, SMS, landing pages, content) - Excellent copywriting and content creation skills adaptable to different partner audiences - Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets - Data-driven decision maker who ties marketing efforts to revenue outcomes - Strategic thinker who can define GTM strategy and execute with precision Who We're Looking For: - GTM-oriented marketer who thrives in partner-driven growth environments - Self-starter comfortable leading initiatives end-to-end - Balances creativity with analytical rigor - storytelling meets performance optimization - Strong cross-functional collaborator with clear communication - Comfortable moving fast, testing often, and iterating on results