Senior Product Marketing Manager

We're looking for a Senior Product Marketing Manager to own the messaging, positioning, and sales narrative for the side of Astro where that trust gets built. This is a high-craft, high-impact role, that reports directly into marketing leadership. You'll work directly with product leadership, marketing, and sales to translate complex technical capabilities into content that actually moves deals and earns practitioner credibility.

You'll join a small, senior product marketing team where ownership is divided across Astro's portfolio. You'll have a defined lane of your own and coordinate with the rest of the team on cross-cutting work like competitive intelligence, solutions-level narratives and event support. Ownership here is real, but not rigid, as product investment shifts, coverage across the team may evolve.

- Messaging and positioning. Create the messaging architecture, category-level positioning, and feature-level guides for your area, and the story that connects it.

- Competitive intelligence. Develop and maintain competitive battlecards, informed by win/loss analysis and real deal signals, that give sales what they need to win in the field.

- Sales enablement. Educate sales on the narrative and equip them to sell it through elevator pitches, objection handling, and practitioner and economic buyer decks that hold up in the room.

- Product launches. Execute the GTM motion for launches in your area and define what success looks like at each stage, from early access through general availability, social-first and momentum-driven rather than one-size-fits-all.

- Practitioner and economic buyer narrative. Produce content that speaks with credibility to skeptical data engineers and resonates just as strongly with the CIOs and VPs of Data betting on AI infrastructure.

- 5+ years in product marketing, with at least 2 in a technical B2B SaaS or infrastructure company

- A self-starter who can identify and prioritize their own work with little oversight

- Experience marketing to both technical practitioners (data engineers, platform engineers) and economic buyers (VP/Dir of Data, CTO)

- Experience with competitive positioning: building battlecards, conducting win/loss analysis, synthesizing signals from sales and market data

- Comfort working cross-functionally with product, sales, and demand gen; ability to influence without authority

- Ability to make the complex simple without making it wrong

- Background in data infrastructure, developer tooling, or cloud/platform products

- Familiarity with Apache Airflow, dbt, Databricks, Snowflake

- An understanding of the dynamics between an open-source project and the commercial company built around it