Head of Ecosystem Marketing

- Own how Alpen EVM is positioned and understood by partners and the broader ecosystem

- Develop a clear narrative and brand strategy aligned with partnership and distribution goals

- Build and execute strategies that generate inbound interest from relevant ecosystem participants

- Ensure marketing efforts are tightly aligned with BD pipeline and partnership KPIs

- Lead the creation of high-impact content (e.g., reports, thought leadership, ecosystem narratives)

- Expand on successful content formats to consistently generate inbound and awareness

- Translate complex technical concepts into compelling, ecosystem-relevant narratives

- Identify and prioritize the most important conferences, events, and channels

- Scale content formats that consistently drive inbound and ecosystem engagement

- Drive strategic participation in moments that matter for ecosystem growth

- Partner closely with BD to understand distribution and partnership targets

- Translate those goals into effective marketing strategies and campaigns

- Own inbound demand and ecosystem visibility, while BD owns partner relationships and deal execution

- Bring a strong point of view on how Alpen should go to market within the ecosystem

- Continuously refine positioning, channels, and programs based on results

We're looking for someone who can own and drive ecosystem-driven marketing strategies , especially in emerging or technical markets.

- Ecosystem / Partnership-Oriented Marketing: Experience driving growth through partnerships, platforms, or ecosystem strategies

- Strategic + Hands-On: Ability to define strategy and execute directly in a fast-moving environment

- Strong Positioning & Narrative Skills: Can translate complex technical ideas into clear, compelling market narratives

- Content-Led Growth: Experience building content engines that generate inbound (reports, thought leadership, etc.)

- Industry Presence: Strong instincts around industry moments, events, and distribution channels that influence target partner segments

- Cross-Functional Collaboration: Strong cross-functional operator, working with BD, leadership, and technical teams to shape strategy and drive outcomes

- Existing relationships across relevant media, conferences, or ecosystem players

- Background working with infrastructure or protocol-level products

- Impact: Help shape how Bitcoin evolves into a programmable financial system

- Ownership: Define and build a critical function from the ground up

- Leverage: Direct impact on ecosystem growth and strategic partnerships

- Team: Work alongside world-class engineers and researchers in crypto and distributed systems