Product Marketing Director, Consumer

Build the marketing strategy:

• Develop a holistic marketing strategy to acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers.
• Align with cross-functional teams — including other Marketing functions, Product, Go-to-Market, and Sales — to ensure coordinated execution of high-impact initiatives.
• Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact.

Develop positioning and messaging:

• Conduct deep industry research (first-party and third-party) to understand the evolving needs of consumer app companies.
• Create data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping consumer app businesses grow.
• Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness.
• Partner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiators.

Plan & execute go-to-market initiatives: 

• Own the end-to-end development and execution of go-to-market initiatives to drive awareness, adoption, and growth.
• Lead high-impact programs such as sales narratives, event keynotes, webinars, research reports, and customer success stories.

Launch and scale new product solutions:

• Collaborate with Product and Go-to-Market teams to effectively position and communicate new product features.
• Drive adoption and engagement through compelling storytelling, education, and enablement programs.

Measure and iterate:

• Define clear success metrics for marketing initiatives, track performance, and optimize strategies based on insights.

How Do I Know if the Role is Right For Me? 

• 10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app performance marketing industry. 
• Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth.
• Deep understanding of the app marketing ecosystem, including user acquisition, monetization strategies, and key industry trends.
• Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution.
• Exceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for consumer app advertisers.
• Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports.
• Ability to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentality.
• Strong written and verbal communication skills, with the ability to influence and inspire diverse audiences.

U.S.-based employees have access to medical, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, basic life insurance, and well-being benefits and perks. U.S.-based employees also receive up to 12 scheduled paid holidays per calendar year and one Thrive Day off per quarter. Additionally, all employees have Flexible Time Off (FTO).

The successful candidate may be eligible for a bonus and equity awards. Eligibility and amounts are determined by performance and the terms of the applicable plans.

The location for this role is listed above. For base pay range purposes, location-based compensation is grouped into the following regions. Your region is determined by your assigned work location.

• Region A: Menlo Park Office, New York Office, SF Bay Area, New York Metro Area
• Region B: Seattle Office, Seattle, Los Angeles/Orange County, San Diego, Austin, Boston, Washington DC Metro Area, Miami
• Region C: All other U.S. locations

Region A:

$224,000—$309,120 USD

Region B:

$212,800—$293,664 USD

Region C:

$201,600—$278,208 USD

We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.

Moloco Values: 

• Lead with Humility: Everyone’s voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success. 
• Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of what’s possible. 
• Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value. 
• Go Further Together: We’re one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We won’t let each other fail. 

Additional Resources: 

• Moloco Company Blog 
• Moloco Leadership
• Moloco Newsroom 

AI Use in Interviews

Our interview process is designed to get to know the real you. Unless a round specifically includes AI as part of what's being assessed, we ask that candidates engage without AI assistance. Please review our AI Use in Interviews Policy before your interview to understand what to expect. Failure to comply with this policy may impact your candidacy.

Moloco builds some of the most powerful AI advertising solutions in the world. Our name—short for "machine learning company"—reflects our core mission: democratizing access to the advanced AI that has historically been reserved for tech giants. Led by machine learning pioneers who built some of the most successful ad systems at Google, including YouTube's monetization engine and key search advertising technologies, we're transforming how businesses grow and compete in the digital economy.

Built with AI from day one, Moloco’s planet-scale machine learning platform powers a suite of solutions for advertising growth and monetization. Moloco Ads is an AI-powered platform that delivers real business outcomes for mobile app marketers through performance-based user acquisition. Moloco Commerce Media enables retailers and marketplaces to build revenue-generating ad businesses that balance user experience and advertiser performance.

Moloco is headquartered in Silicon Valley, with offices in Seattle, New York, San Francisco, Seoul, Beijing, Singapore, Gurgaon, Tokyo, Shanghai, London, Tel Aviv, and Berlin.

Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!

We’re looking for a strategic and experienced Product Marketing Lead to drive Moloco’s global product marketing strategy for consumer (ie non-gaming) companies. In this role, you will be responsible for shaping how we position, launch, and market our solutions to consumer app advertisers worldwide. You will develop compelling messaging, craft go-to-market strategies, enable sales teams, and collaborate cross-functionally to drive adoption and growth. This role requires a balance of strategic thinking and hands-on execution to help consumer apps maximize performance through Moloco’s advertising solutions.