Amazon Ads Campaign Planner & Activation Specialist

Key

Responsibilities - Campaign Planning: Develop media plans and campaign strategies aligned with the client's business objectives, budget, and performance goals across Amazon Ads. - Campaign Activation & Management: Build, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Display, and, when applicable, Amazon DSP campaigns. - Campaign Optimization: Monitor campaign performance and implement ongoing optimizations to improve key performance indicators, including ACOS, ROAS, CTR, conversion rate, sales, and revenue. - Performance Reporting: Prepare regular performance reports with actionable insights and recommendations for campaign improvements and future growth opportunities. - Keyword & Audience Management: Conduct keyword research, optimize targeting strategies, manage search terms, and implement audience segmentation to improve campaign efficiency. - Creative & Asset Coordination: Coordinate with internal teams and the client to ensure creative assets, product listings, and campaign requirements are available and up to date before campaign launches. - Client Collaboration: Participate in client meetings as needed, providing strategic recommendations, campaign updates, and optimization opportunities. - Cross-Functional Collaboration: Work closely with Media Operations, Client Services, and other digital media specialists to ensure seamless campaign execution and alignment with broader marketing initiatives.

- Amazon Ads Expertise: Proven experience managing Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and familiarity with Amazon DSP. - Campaign Optimization: Strong understanding of Amazon Ads bidding strategies, keyword optimization, audience targeting, budget management, and campaign scaling. - Performance Analysis: Ability to analyze campaign performance, identify optimization opportunities, and translate data into actionable recommendations. - Retail Media Knowledge: Understanding of Amazon's retail ecosystem, product catalog structure, and marketplace dynamics. - Client Communication: Excellent communication skills with the ability to explain campaign performance, optimization strategies, and recommendations to both internal stakeholders and clients. - Attention to Detail: Strong organizational skills with the ability to manage multiple campaigns while maintaining a high level of accuracy. - Platform Proficiency: Experience using Amazon Ads Console and Excel.

Familiarity with reporting and visualization tools is considered an asset.

- Support a leading education client with a growing Amazon Advertising presence. - Contribute directly to improving campaign performance and business growth. - Work collaboratively with experienced Media Operations, Client Services, and Digital Media teams. - Help shape campaign strategy while applying best practices across Amazon's advertising ecosystem. - Flexible contract engagement with the opportunity to expand responsibilities as the account evolves.