This role is the execution engine behind two of ServiceTitan’s highest-visibility brand programs: “State of the Trades,” our flagship thought-leadership platform, and Titan Tailgate, our proven, field activation program.
You will turn strategy into shipped content, live events, and measurable pipeline impact — owning the operating cadence from weekly real-time trend posts to annual vertical reports, and from account targeting to on-the-ground logistics for every Tailgate stop.
- Content Production: Execute the weekly-to-annual content calendar for thought leadership including; real-time trends, business-strategy trends, significant market shifts, the quarterly Market Health Index, annual vertical audience reports, and their social/derivative assets.
- Data Coordination: Partner with Market Managers, Data Science, and 3rd party partners to pull, QA, and package proprietary data into forms that reporters, analysts, and prospects can use.
- Activation & Distribution: Manage the calendar and collaborate to across channels to ensure maximum impact for every asset, making sure each report generates its full slate of content — infographics, social posts, webinar material.
- Report on program effectiveness.
- Regional Planning: Plan and execute Titan Tailgate’s regional tour cadence.
- Account Targeting: Support prospecting and prioritizing accounts to visit with tailgate. Manage outreach and attendance.
- Vendor & Logistics Management: Manage the day-to-day relationship with our activation vendor — production, truck/signage/swag logistics, travel, and on-site execution.
- Cross-Functional Coordination: Partner with Sales, Field, and Events to build the on-site agenda, coordinate customer/prospect invitations, and make sure each stop supports active pipeline motions.
- Impact Reporting: Track and report closed-won and pipeline influence by stop, and capture customer/prospect sentiment to inform the next region’s plan.
- Report on program effectiveness.
- Sales Enablement: Work with Sales and Field teams to make sure brand program content is activated across channels, in nurture cadences and within deals.
- Brand Consistency: Ensure brand programs reflect ServiceTitan’s brand, in partnership with Brand Marketing and Brand Strategy.
- Vendor & Partner Management: Manage relationships with external vendors and agencies as well as evaluate potential brand-partnership opportunities.
- Pipeline & Revenue Impact
- Program Efficiency
- Content Velocity
- Reach & Engagement
- Sentiment
- 6-8 years of Marketing experience: A horizontal, generalist marketing background with a track record of scaling programs and operating across teams.
- Systems builder: Demonstrated experience designing and launching repeatable processes, planning systems, and workflows that other teams adopt and rely on.
- Applied AI at enterprise scale: Hands-on, technical experience operationalizing AI in a complex, cross-functional environment.
- Data and tooling fluency: Comfort working across marketing, sales, and data systems (i.e. Salesforce, Snowflake, Airtable, and modern AI tooling) to turn signals into action.
- Cross-functional influence: Strong partnership and communication skills, with the ability to align stakeholders across teams, verticals, and leadership.
- Revenue orientation: A bias toward work that ties to pipeline, targeting, conversion, and revenue, balanced with judgment about reusability and long-term leverage.
Zone 1: $134,500 USD - $201,700 USD Applicable for: CA, CT, DC, MD, MA, NJ, NY, VA, and WA
Zone 2: $125,700 USD - $188,500 USD Applicable for: All other US locations.