Creative Director

About the Role: We're seeking a Creative Director with a strong track record of strategic brand stewardship and hands-on creative leadership. You will own and evolve our visual identity, lead a small internal studio (designer, video producer, and contract photographer) and supervise an external agency for private-label packaging.

This role blends strategic vision with execution across digital/physical touchpoints, including paid and organic social, email design systems, motion graphics, landing pages, photography, and packaging. You'll partner cross-functional teams to define and elevate a cohesive brand vision, foster team growth, and ensure consistent delivery at scale.

Weekly presence in our Bushwick photo studio is expected, with a focus on mentorship and scalable processes in a fast-paced startup environment.

Responsibilities: - People Leadership and Career Development - Directly manage a creative team, overseeing performance, growth, and workloads. - Coach for career development, provide ongoing feedback, set objectives, and create development plans aligned with company goals. - Foster a collaborative, inclusive creative culture; mentor direct reports and product design team members (dotted line relationship) and elevate overall design craft and storytelling. - Brand Stewardship and Creative Leadership - Own and evolve the visual identity system: brand guidelines, typography, color, grids, imagery, iconography, and motion language; ensure brand consistency across all channels. - Lead and supervise external creative production partners (including agencies freelancers for TV, OOH and other activations) for private-label packaging, including briefs, milestones, QA, and final approvals. - Translate brand strategy into compelling concepts and executions that drive business outcomes. - Creative Direction and Oversight - Set strategic direction for digital campaigns (organic and paid), email design systems, landing pages, and motion assets; align with Product, Marketing, Merchandising, and overall business goals and collaborate closely with UX designers on the Product team. - Review, critique, and approve concepts and deliverables across formats; uphold a high standard of polish and consistency. - Packaging Leadership (Scaled Emphasis) - Oversee private-label packaging projects as part of a broader brand program; collaborate with external partners and internal teams to ensure packaging aligns with brand narrative and production requirements. - Ensure package design balances quality shelf impact with the creative needs of a digital first business. - Visual Design and Execution - Create and curate high-quality visual assets across digital campaigns, social, storefront, internal comms, and photography. - Plan and direct photo shoots, including shot lists, prop sourcing, and on-set direction; tell compelling brand stories through imagery. - Digital and Interactive Design - Lead design for email systems, landing pages, and motion graphics; collaborate with Product on performance considerations for landing pages (conversion, accessibility, responsive design). - Maintain consistent design language across motion assets and interactive experiences. - Collaboration and Leadership - Partner with the Content Director and other brand marketing team members to develop integrated campaigns and maintain unified branding. - Lead design reviews, provide actionable feedback, and mentor the design and video team; foster a proactive, collaborative environment. - Production and Process - Define and optimize workflows, timelines, and quality controls for internal work and external agencies. - Maintain asset libraries, version control, and documentation of brand standards.

Skills &

Qualifications: - 8-10 years of experience in visual design/creative leadership, with direct-to-consumer brand experience (agency or in-house) and packaging-focused work. - A standout portfolio demonstrating leadership-level visual design across digital, email, motion, and editorial formats, with a proven track record of elevating brand systems. - Deep expertise in typography, layout, grids, color theory, and visual storytelling. - Proven experience designing for paid and organic social, email design systems, landing pages, out-of-home, and motion graphics; interest or experience with packaging regulations, print production, and private label branding is a plus. - Experience planning and directing photo/food shoots. - Proficiency in Adobe Creative Suite and Figma; After Effects or equivalent motion design skills strongly preferred. - Substantial experience leading and managing external agencies/freelancers, with excellent briefing, milestone management, and QA. - Excellent collaboration and communication skills; capable of leading cross-functional initiatives and providing/receiving constructive feedback. - Ability to manage multiple, complex projects with tight timelines in a fast-paced startup environment. - Motion design fluency (basic to advanced) for social and product storytelling and TV experience is a plus. - Knowledge of design systems and scalable component libraries for web and email.

What

We Offer: - High-impact role shaping the brand's visual identity and production quality across digital surfaces, print and OOH, and packaging, with a clear path to broader leadership. - Collaborative, purpose-driven culture with opportunities to influence product and brand strategy. - Competitive compensation, benefits, and room to grow into senior leadership responsibilities.

Details of Position &

Benefits: - Salary range: $160k - $170k - Full-time exempt position - Salary and employee stock options commensurate with experience - Unlimited PTO - Multiple health, dental, and vision plan options - Life Insurance - 401K plan Please click here to view our Misfits Market Job Applicant Privacy Policy.