Lead, Integrated Marketing, Nelnet Campus Commerce

Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology and education services to more than 1,200 higher education institutions, nearly 12,000 K-12 schools, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.

The Lead, Integrated Marketing role drives pipeline growth by translating market intelligence and product developments into targeted, multi-channel campaigns. This role connects marketing strategy to sales outcomes across long, complex enterprise buying cycles. It partners closely with key internal stakeholders to ensure campaigns are aligned to buyer needs and executed at the right time.

The position is accountable for campaign performance, pipeline contribution, and measurable revenue impact.

This position offers a hybrid work option. Nelnet values flexibility and understands the importance of work-life integration. Our hybrid work environment allows associates to work remotely for part of the week, while also fostering collaboration and team connection through in-office presence.

Please note that we are unable to provide visa sponsorship for this position. To be considered, candidates must already be authorized to work in the United States without the need for current or future sponsorship

• Identify market trends, buyer needs, and product developments to uncover campaign opportunities.

• Develop integrated campaign strategies aligned to pipeline goals, buyer stages, and institutional audiences.

• Create and deliver clear campaign briefs to guide content development and execution partners.

• Execute multi-channel campaigns across email, paid media, social, and events to drive engagement and pipeline growth.

• Manage the campaign calendar to ensure alignment with sales priorities and timely activation of programs.

• Partner with Sales to support pipeline progression, address deal friction points, and communicate campaign activity.

• Design and implement account-based marketing (ABM) initiatives targeting key institutional accounts.

• Oversee campaign workflows, automation, and lead processes in marketing automation platforms & CRMs in collaboration with internal stakeholders.

• Analyze campaign performance, pipeline contribution, and ROI to inform optimizations and strategic adjustments.

• Optimize channel mix, budget allocation, and campaign sequencing based on performance data and business priorities.

• Bachelor’s degree or equivalent experience in Marketing, Business, Communications, or related field

• 5+ years of B2B marketing experience with a focus on integrated campaigns, demand generation, or ABM.

• Experience managing marketing campaigns tied to pipeline or revenue outcomes.

• Hands-on experience with marketing automation platforms (e.g., HubSpot).

• Experience marketing to enterprise or institutional buyers with long sales cycles preferred.

• Experience partnering closely with B2B sales teams on pipeline development and campaign execution preferred.

Compensation range is $80,000-$90,000 annually, depending on experience.

Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program.

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benefits: Benefits & Perks - Nelnet Inc