Lead Global Integrated Campaigns

About the Role The Lead Global Integrated Campaign Manager is responsible for complex, high-visibility globally integrated campaigns with multi-region or multi-portfolio scope. This role translates business priorities into horizontal campaign strategies, drives alignment across teams, and influences execution standards to deliver meaningful pipeline impact.

Here's What You'll Do Own strategy, planning, and execution for large-scale, multi-region horizontal integrated campaigns tied to priority sales plays; translate business objectives into integrated campaign strategies with clearly defined pipeline and performance outcomes Serve as a strategic partner to senior marketing and sales stakeholders, ensuring vertical and regional alignment; establish and evangelize audience-specific and/or industry-specific thought leadership strategies Lead advanced campaign performance analysis, insights generation, and optimization recommendations; apply AI-enabled tools and insights to support campaign briefs, personalization, and channel optimization Own the creation of comprehensive campaign briefs in partnership with Product Marketing by defining objectives, target audiences, messaging, and creative requirements; collaborate with campaign strategy teams to review and approve the content mix and tactics to ensure alignment with business goals and maximize impact Partner with international field and partner marketing teams to ensure marketing plans and campaigns are fully integrated and drive global demand and engagement; ensure vertical campaigns ladder up to horizontal campaign strategy and messaging Operate as an innovative thought leader and trusted advisor, contributing to department growth through knowledge sharing and coaching on best practices and market trends; mentor, coach, train, and provide feedback to team members while advising leadership on team capabilities Technology Tools Microsoft Windows Microsoft Office Microsoft Excel Role Essentials 8-10+ years of B2B integrated or growth marketing experience with a proven track record of delivering pipeline impact through horizontal or multi-channel campaigns Strong strategic thinking, stakeholder influence, and performance optimization skills; ability to operate effectively in ambiguous, fast-paced environments Proven ability to leverage AI tools to enhance marketing output; excellent data gathering, analytical, and problem-solving skills with strong critical thinking capabilities Excellent oral and written communication skills that demonstrate a professional demeanor and the ability to interact with executive presence; excellent facilitation and project management skills Excellent organizational, multi-tasking, and time management skills; strong leadership, sound judgment, and business acumen with the ability to manage projects to completion independently What We'd Like to See Demonstrated ability to influence, motivate, and mobilize team members and business partners; excellent ability to establish rapport, gain trust, and build consensus across diverse stakeholder groups Ability to coach, mentor, and provide feedback to team members in a timely manner; ability to provide guidance and support to developing team members across all levels Excellent ability to develop and use engaging, informative, and compelling presentation methodologies across executive and cross-functional audiences Excellent collaboration skills applied successfully within a team and across all levels of the organization; strong interpersonal skills with the ability to maintain professionalism with those inside and outside the department Excellent critical thinking and problem-solving skills; proven ability to use original thinking to translate goals into the implementation of new ideas and design solutions About Hyland Hyland is the pioneer of the Content Innovation Cloud, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Hyland. All rights reserved. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve.

For additional information on Hyland's platform and services, please visit Hyland.com . #HylandLife Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform . Our employees exude a contagious energy and are passionate about what they do - whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices.

We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success. As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities . We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations.

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