AVP, Ecommerce

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Own accountability for Celebrity ecommerce PAX, conversion, and revenue performance targets.

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Serves as the primary Celebrity brand representative to the shared services ecommerce strategy group, ensuring Celebrity's growth objectives and commercial priorities are reflected in the multi-brand ecommerce roadmap.

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Partner with Celebrity brand leadership and the CMO to integrate ecommerce thinking into the overall Celebrity brand strategy, identifying opportunities where digital commerce can accelerate brand and business objectives.

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Lead forecasting, budgeting, and investment prioritization for Celebrity ecommerce, partnering with the shared services strategy group on resource allocation and roadmap trade-offs.

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Monitor performance against targets and work with shared services and brand partners to adjust tactics, optimize conversion, and improve yield.

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Act as the key stakeholder and strategic partner to the shared services ecommerce strategy group, which owns the overall multi-brand ecommerce strategy and roadmap.

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Translate Celebrity brand strategy, consumer insights, and commercial priorities into clear requirements and inputs for the shared services ecommerce team.

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Influence shared services roadmap prioritization to ensure Celebrity-specific initiatives receive appropriate investment and sequencing.

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Identify and advocate for new market opportunities, emerging technologies, and channel optimization strategies on behalf of the Celebrity brand.

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Ensure Celebrity's unique brand positioning and guest experience standards are preserved within shared platform and technology decisions.

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Champion the adoption of AI-driven personalization, recommendation engines, and dynamic merchandising to improve conversion and guest engagement across the Celebrity ecommerce funnel.

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Partner with shared services Product and Engineering teams to define and prioritize personalization use cases, A/B testing frameworks, and experimentation roadmaps for Celebrity.

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Stay current on emerging technologies, AI capabilities, and industry trends to identify competitive advantages and innovation opportunities for the Celebrity ecommerce experience.

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Ensure the ecommerce experience leverages data and behavioral insights to deliver relevant, high-converting content and offers at each stage of the consumer journey.

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Maintain a deep understanding of Celebrity brand strategy, positioning, and business priorities.

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Serve as the primary ecommerce leader ensuring Celebrity brand priorities are reflected in digital execution, site experience, and campaign activations.

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Work directly with the Celebrity CMO and brand leadership team to align ecommerce goals with broader brand and marketing objectives.

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Represent ecommerce in Celebrity Marketing leadership meetings and contribute to integrated planning.

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Manage and develop the ecommerce content team, ensuring content supports conversion, brand storytelling, and campaign objectives.

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Ensure onsite content, messaging, and merchandising align with both brand standards and ecommerce performance goals.

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Drive content strategy that balances editorial quality with commercial performance.

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Serve as a key stakeholder to the shared services ecommerce operations team, influencing priorities, processes, and execution quality on behalf of Celebrity.

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Provide clear requirements, performance expectations, and feedback to shared services operations to ensure Celebrity standards are met.

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Escalate operational gaps or misalignments that impact Celebrity ecommerce performance, working collaboratively to resolve issues.

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Partner with shared services operations on capacity planning, release coordination, and execution timelines for Celebrity-specific initiatives.

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Lead, mentor, and develop a high-performing ecommerce team spanning content and brand experience functions.

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Build a culture of accountability, experimentation, and continuous improvement within the team.

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Attract, retain, and grow talent; establish clear goals, development plans, and career paths for direct reports.

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Foster cross-team collaboration and ensure effective coordination across shared resources and matrixed stakeholders.

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Partner closely with Revenue Management and Brand Marketing to develop and execute tactics that increase ecommerce demand and conversion.

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Collaborate with shared services Product, Engineering, Analytics, and Marketing teams to identify opportunities, test initiatives, and scale successful programs.

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Coordinate with the multi-brand ecommerce strategy group to ensure Celebrity priorities are reflected in shared technology and roadmap decisions.

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Communicate ecommerce performance, risks, and opportunities clearly and proactively to senior leaders, including the Celebrity CMO and VP of Ecommerce.

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Translate complex ecommerce metrics and insights into executive-level narratives tied to Celebrity brand goals and business outcomes.

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Deliver regular business reviews and strategic recommendations to Celebrity brand leadership and the shared services ecommerce organization

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10+ years of progressive experience in ecommerce, digital commerce, or a related commercial digital role.

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Demonstrated track record of owning and delivering against ecommerce revenue, pax, and conversion targets.

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Strong commercial acumen with experience in forecasting, budgeting, and P&L management for a digital channel.

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Proven ability to lead and influence in matrixed environments, driving outcomes through partnership and stakeholder management rather than direct authority alone.

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Experience representing a brand or business unit within a shared services or center-of-excellence operating model.

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Experience connecting ecommerce metrics to broader brand and business objectives and communicating results credibly to senior stakeholders.

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Demonstrated ability to translate complexity into executive-ready insights and strategic recommendations.

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Experience in travel, hospitality, or subscription/consideration-purchase industries.

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Familiarity with AI-driven personalization, experimentation platforms, and data-driven merchandising.

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Experience operating within a multi-brand organization with shared platform and technology resources.

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Background in consumer brand environments where commercial performance and brand integrity must coexist.

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Influence-driven leadership in matrixed and shared services environments

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