Inspire Brands

Senior Content Strategist - Human Resources

Full-time · Atlanta Support Center
✓ Verified live on the employer's own system · added 2 days ago
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Mid-level · 5+ yrs exp

Requirements

Education: Bachelor's degree

Experience: 5+ years

Skills & tools

CommunicationsManagementBrandingOperationsCoachingData AnalysisMarketingCampaign Management
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Full job description

RESPONSIBILITIES
  • Partner across Inspire People COEs and org to ensure content strategy aligns with larger HR roadmap/business priorities
  • Partner with enterprise communication team to define/create cohesive content strategy to embed global HR initiatives and messaging throughout Inspire while championing accessibility, inclusive language and consistency
  • Oversee content planning, HR communication calendars, and governance
  • Develop differentiated messaging rooted in audience insights and value/benefits
  • Ensure that employee-facing messaging, presentations, and other resources adhere to content strategy, corporate branding guidelines and enable HR business goals/objectives
  • Develop presentation content for HR townhalls, ILG meetings and other events
  • Establish messaging frameworks and improve content operations, workflows and quality standards
  • Manage content on company portal and ensure content libraries are updated periodically
  • Define audience segments and content needs across the team member journey
  • Coach senior HR leaders in storytelling and content strategy best practices
  • Use data and analytics to measure and optimize content performance
  • Own content investment decisions
  • Create marketing campaigns to build employee awareness of, buy-in and participation in HR solutions/initiatives
EDUCATION QUALIFICATIONS
  • Bachelors degree in communications, journalism, or English preferred
EXPERIENCE QUALIFICATIONS
  • 10+ years of strategic planning and stakeholder management experience in a highly matrixed business with multiple lines of business
  • 10+ years of experience managing content strategy in employee or HR communications
  • 5+ years working cross-functionally across HR to provide employee, team leader and executive communications

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This posting was published by Inspire Brands on their own careers system and is shown here with a direct link to apply there. Employers: for corrections or removal, contact jobs@veritahire.com.