Job Description
Position
Overview: As we celebrate 30 years of impact, KIPP NYC is deepening its investment in storytelling, brand strategy, and community engagement to strengthen our position as a leading educational organization serving students and families across New York City. The Creative Art Director is a key leader within KIPP NYC’s Marketing and Communications team, responsible for shaping and elevating the visual identity of the KIPP NYC brand across all channels and audiences.
This role requires a highly creative, strategic, and systems-oriented leader who can translate bold campaign ideas into compelling, high-performing creative assets across digital, print, social, video, and experiential platforms. The Creative Art Director will play a critical role in strengthening KIPP NYC’s presence in a highly competitive educational landscape through emotionally resonant, NYC-centered storytelling that connects authentically with families, students, staff, and community members.
Reporting to the Managing Director of Marketing & Communications, this individual will lead the creative execution of regional marketing campaigns, oversee external creative and media agency partnerships, and ensure all visual storytelling reflects the vibrancy, excellence, and cultural richness of KIPP NYC schools and communities.
This is a full-time position with a hybrid schedule, requiring a minimum of three in-person days per week based out of our KIPP NYC Midtown Manhattan office. The role also includes travel to KIPP NYC campuses across the Bronx, Brooklyn, and Manhattan. The cadence and frequency of school visits will be determined by your leadership team.
Duties and
Responsibilities: General responsibilities include (but are not limited to): Brand Leadership & Creative Direction
- Lead the evolution and execution of a unified, premium KIPP NYC visual identity across all marketing and communications materials
- Develop and maintain brand guidelines that balance regional consistency with school-level authenticity and flexibility
- Ensure all creative work reflects KIPP NYC’s mission, values, and commitment to educational equity
- Serve as the internal creative lead and primary point of contact for external creative and media agency partners
- Provide strategic creative direction and actionable feedback to ensure agency deliverables align with KIPP NYC brand standards and organizational goals Campaign Strategy & Execution
- Lead creative development for student recruitment, staff recruitment, enrollment, fundraising, and regional awareness campaigns
- Oversee the creation of high-impact, multi-channel marketing assets, including:
- Social media campaigns
- Video storytelling
- Out-of-home (OOH) advertising
- Transit campaigns
- Digital advertising
- Print collateral
- Event branding and experiential materials
- Ensure creative assets are optimized for platform performance, audience engagement, and brand consistency
- Design scalable “grassroots” templates and tools that support school-based outreach and recruitment efforts Storytelling & Content Production
- Partner with school communities and regional teams to identify and elevate authentic stories that highlight the excellence, joy, and diversity of KIPP NYC students, families, alumni, and staff
- Translate organizational priorities and campaign goals into compelling visual narratives and creative concepts
- Oversee photography, video, and creative production efforts to ensure high-quality execution across campaigns
- Manage and organize the regional creative asset library to maximize accessibility and effective use of brand materials Community & Cultural Relevance
- Ensure all creative work demonstrates deep cultural responsiveness and reflects the lived experiences of NYC communities
- Collaborate with agency and internal partners to develop Spanish-language and multilingual creative that is culturally nuanced and community-centered
- Bring a strong understanding of NYC neighborhoods, culture, and audiences to all campaigns and storytelling efforts Cross-Functional Collaboration & Operations
- Partner closely with Recruitment, Talent, Development, Academics, School Leadership, and Regional teams to support organizational priorities through creative strategy
- Manage timelines, workflows, approvals, and creative project execution across multiple stakeholders
- Support creative direction and branding for high-profile regional events, campaigns, and internal communications
- Contribute to the continuous improvement of marketing systems, processes, and creative operations
Qualifications
- 5–7 years of experience in art direction, creative leadership, or brand design roles
- Experience working within a creative agency, mission-driven organization, consumer-facing brand, or high-growth environment
- Proven experience managing creative campaigns from concept through execution across multiple platforms
- Strong portfolio demonstrating high-quality visual storytelling, campaign execution, and creative leadership
- Deep understanding of social-first creative, digital marketing trends, and audience engagement strategies
- Experience developing creative for NYC-based campaigns, including hyperlocal and multicultural audiences
- Expertise in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
- Experience collaborating with photographers, videographers, editors, and production teams
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Excellent communication and stakeholder management skills
- Fluency in Spanish strongly preferred
- Experience creating culturally responsive or multilingual campaigns preferred
- Knowledge of education, nonprofit, or community-centered organizations is a plus
- Deep commitment to KIPP NYC’s mission and belief in educational equity and opportunity
- Passion for celebrating and amplifying the brilliance of students, families, educators, and communities
- Demonstrates KIPP NYC’s core values: zest, grit, hope, social intelligence, gratitude, and a sense of humor
- Thrives in a collaborative, feedback-driven, and mission-oriented environment Portfolio Requirement A portfolio is required for consideration for the Creative Art Director role. Please submit your portfolio along with your resume as part of your application. Your portfolio should include examples of work that demonstrate your creative direction, visual storytelling, brand development, and experience bringing creative concepts to life across multiple channels and mediums. Applications submitted without a portfolio will not be considered complete.
Company Description
About KIPP NYC: Founded in 1995, KIPP NYC Public Schools is a non-profit network of 18 free, public charter schools located in the Bronx, Brooklyn, and Manhattan. We partner with families and communities to create joyful, academically excellent schools where every child grows up free to create the future they want for themselves and their communities.
From our first middle school, KIPP Academy in the Bronx, to today’s network of eight elementary schools, nine middle schools, and one high school, KIPP NYC provides students with engaging academics, arts, athletics, and social–emotional learning that prepare them for college, career, and beyond. Our commitment doesn’t end at graduation.
Through KIPP Forward, we continue to support our alumni as they navigate college, career, and life, helping them define success on their own terms and pursue the paths that align with their goals and sense of purpose. Together, we serve more than 9,400 students, support 4,700 alumni, and employ over 1,100 dedicated team members who bring passion, expertise, and commitment to our mission every day.