Marketing Specialist - Early Life Strategy

As a Consultant Marketing, Early Life Strategy, you will be responsible for leveraging customer behavioral data and analytics to drive retention strategies. You will analyze detailed customer performance data to uncover strategic opportunities, optimize marketing programming, and measure campaign effectiveness to reduce churn and maximize budget efficiency. This position works closely with internal teams to implement data-driven marketing plans, and map customer journeys. You will develop and monitor test plans to evaluate strategic performance and package complex analytical insights into clear, professional narratives for peers and leadership.

• Analyzing base customer behavioral data and complex data sets to uncover strategic opportunities, identify primary drivers of churn, and inform retention tactics.
• Measuring program effectiveness, ROI, and campaign metrics to provide data-backed recommendations for continuous strategy and creative improvements.
• Developing marketing test strategies and analyzing save sequencing processes to ensure retention with minimal revenue write-down.
• Packaging fact-based recommendations and telling compelling stories with data to defend strategic changes and gain alignment across cross-functional groups.

You are self-motivated, results-driven, and adept at using data and analytics to inform marketing strategy and solve problems. You have experience translating complex insights into actionable tactics and communicating recommendations clearly across teams.

• Bachelor’s Degree or four or more years of experience.
• Four or more years of relevant professional experience, demonstrated through work, military experience, or specialized training.
• Four or more years of relevant experience in marketing, CRM, or marketing analytics.
• Experience using customer data and analytics to measure program performance, evaluate ROI, and inform marketing strategy.
• Demonstrated ability to package complex data sets and recommendations into clear presentations for management.
• Experience balancing multiple priorities to meet deadlines in a dynamic environment.

• Bachelor’s degree in Marketing, Market Research, Finance, or an MBA.
• Experience in B2B marketing.
• Demonstrable experience employing AI.
• Omni-channel data analysis proficiency.
• Experience with marketing automation, campaign orchestration, and CRM tools (e.g., Adobe Experience Platform, Salesforce, Marketo).
• Experience with Google Suite and/or MS Office Suite (Excel, PowerPoint applications) for data analysis and storytelling.
• Strong understanding of B2B marketing analytics, measurement, direct marketing tactics, and ROI tracking.
• Experience working with internal or external marketing or advertising agencies.
• Ability to translate market knowledge, competitive landscape trends, and strategy into compelling narratives.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $83,000.00 - $159,000.00.

The annual salary range for the Illinois location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

The annual salary range for the Maryland location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.