Overview
Neogen is seeking a Digital Sales Specialist Manager to help drive revenue growth through software sales, digital customer engagement, and data-informed selling. In this mid-level individual contributor role, you will accelerate adoption of Neogen's digital Environmental Monitoring application, manage CRM-driven sales activity, and identify growth opportunities across assigned accounts and territories.
This role partners closely with Marketing, Product, Commercial Operations, and Field Sales to deliver a consistent, consultative, and customer-focused digital sales experience.
Key Responsibilities
- Execute digital sales strategies aligned with commercial objectives, including pipeline generation, account expansion, renewals support, and upsell/cross-sell opportunities.
- Own sales activity for an assigned geographic territory and enterprise accounts within that territory, using digital channels to engage customers and advance opportunities.
- Partner with Marketing to convert campaign engagement, digital demand, and qualified leads into measurable revenue opportunities.
- Collaborate with Field Sales, Product, and Commercial Operations on account coverage, deal strategy, product launches, pricing, sales enablement, and customer feedback.
- Maintain accurate and timely CRM records, including opportunity updates, forecasting inputs, account activity, and pipeline reporting.
- Use sales analytics, CRM insights, and customer engagement data to identify trends, risks, whitespace opportunities, and areas for improved sales execution.
- Apply a consultative, value-based sales approach to understand customer needs, position digital solutions, and support adoption of Neogen's Environmental Monitoring application.
- Help resolve customer questions or escalations by coordinating appropriate internal resources and maintaining a positive customer experience.
- Represent the voice of the customer in digital sales strategy discussions, product feedback loops, and go-to-market planning.
- Support continuous improvement of digital selling processes, playbooks, sales tools, and enablement materials.
Essential Requirements
- Bachelor's degree in Business, Marketing, Life Sciences, Technology, a related field, or equivalent professional experience.
- 5+ years of sales, commercial, account management, business development, or customer-facing revenue experience.
- Experience selling or supporting SaaS, software, digital products, inside sales, or technology-enabled solutions.
- Demonstrated ability to manage a sales pipeline, qualify opportunities, advance deals, and deliver measurable business results.
- Strong proficiency with CRM systems, such as Salesforce, including accurate activity tracking, opportunity management, forecasting, and reporting.
- Ability to use data, dashboards, and sales analytics to prioritize accounts, identify growth opportunities, and inform sales strategy.
- Strong consultative selling skills, including discovery, needs assessment, value positioning, objection handling, and customer follow-up.
- Clear and effective communication skills, including the ability to present information to customers and collaborate with internal stakeholders.
- Strong relationship-building skills with the ability to engage customers across multiple channels, including phone, email, video, and digital platforms.
- Ability to work cross-functionally with Marketing, Product, Field Sales, Commercial Operations, and customer support teams.
- Strong organizational skills, attention to detail, and ability to manage multiple accounts, opportunities, and priorities.
- Demonstrated accountability, initiative, and sound judgment in a goal-oriented sales environment.
Desirable Requirements
- Experience in environmental monitoring, food safety, life sciences, diagnostics, laboratory services, manufacturing, or another regulated or technical market.
- Experience selling to enterprise accounts, multi-site customers, or complex buying groups.
- Familiarity with recurring revenue models, subscription-based sales, software adoption, customer retention, or expansion selling.
- Experience with sales engagement platforms, marketing automation tools, digital prospecting tools, or business intelligence dashboards.
- Prior experience mentoring peers, leading projects, supporting enablement initiatives, or contributing to team performance improvement.
- Ability to translate technical product capabilities into clear business value for a range of customer stakeholders.
- Experience partnering with field sales teams in a hybrid or coordinated account coverage model.
- Familiarity with product launch support, pricing coordination, sales playbooks, or go-to-market execution.
What We Offer
- A standard benefits package designed to support eligible employees.
- The opportunity to contribute to the growth of a digital Environmental Monitoring application within a collaborative commercial environment.
- Cross-functional partnership with Marketing, Product, Field Sales, and Commercial Operations teams.
- A role where data-driven decision-making, customer focus, and consultative selling are central to success.
- Opportunities to help shape digital sales processes, customer engagement strategies, and commercial growth initiatives.