Sr. Principal Analyst, Product Analytics

• Engine by MoneyLion is seeking a Sr. Principal Business Intelligence Analyst to serve as the senior-most individual contributor within the Product Analytics organization.

• Engine provides the infrastructure that connects consumers with personalized financial products through a network of financial institutions and distribution partners, matching millions of consumers with lending, deposit, credit card and other products via an API-driven marketplace.

• This role sits at the intersection of product innovation, business strategy, and analytics leadership — one of the highest-impact individual contributor positions within the organization, helping shape how Engine measures product success, evaluates customer experiences, and makes strategic product investment decisions.

• Key cross-functional partners: Product, Engineering, Revenue, Operations, and Executive leadership.

• Drive Product and Business Strategy — serve as a trusted strategic advisor to Product, Engineering, and Executive leadership; influence roadmap prioritization through data-driven recommendations and opportunity sizing; evaluate strategic investments and new product concepts through rigorous analysis and business case development.

• Lead Product Analytics Across Multiple Domains — own analytics strategy across multiple product areas and consumer journeys; define and evolve North Star metrics, KPI frameworks, and measurement standards.

• Establish Analytics and Experimentation Standards — lead the design and evaluation of complex A/B tests and experimentation programs; partner with Product and Engineering during discovery and launch planning; deliver executive-level readouts connecting results to business decisions.

• Influence Product Development Lifecycle — partner with Product Managers from discovery through launch and post-launch optimization; define measurement plans, success metrics, tracking requirements, and KPI frameworks for strategic initiatives.

• Lead Complex Investigations and Performance Analysis — conduct deep-dive analyses into customer behavior, marketplace dynamics, and product performance; serve as the escalation point for complex data investigations, quantifying impact and recommending corrective actions.

• Act as a subject matter expert on Engine's product and data ecosystem, driving cross-functional investigations involving Product, Engineering, Commercial, and Operations teams.

• 6+ years of experience in Product Analytics, Business Intelligence, Data Analytics, Data Science, Consulting, or related analytical roles.

• Demonstrated experience supporting product organizations within fintech, marketplace, SaaS, technology, or data-driven environments.

• Extensive experience partnering directly with Product Management, Engineering, and senior business stakeholders.

• Proven ability to translate ambiguous business problems into analytical frameworks and actionable recommendations.

• Demonstrated ability to influence decisions and drive alignment across multiple teams without direct authority.

• Advanced expertise in SQL and working with large-scale data environments.

• Strong understanding of product analytics, customer journey analysis, funnel optimization, and KPI development.

• Deep knowledge of experimentation methodologies, statistical analysis, hypothesis testing, and causal inference.

• Exceptional communication and storytelling skills, with experience presenting to senior leadership and executive audiences.

• Preferred: experience with modern data platforms/tooling (Snowflake, dbt, Looker, Amplitude or similar), and Python, R, or advanced statistical modeling.

The annual base salary for this position is expected to be between 157,500 K – 180,000K USD plus bonus. In addition to base salary, this role is eligible for an annual performance-based bonus. Base salary is one component of Gen's total compensation package, which includes annual bonus.

401(k) retirement plan with company match – Gen matches 50% of the first 7% of eligible pay you contribute, capped at $6,000 per year in company match.

Health Savings Account (HSA) funding – if you enroll in an HSA-eligible medical plan, Gen contributes $500–$1,500 per year depending on your coverage tier.

Wellness / fitness reimbursement – up to $375 per year reimbursed for eligible fitness and wellness expenses (gym membership, classes, etc.).

Sustainable home improvement allowance – up to $500 per year for approved sustainable home upgrades (e.g., insulation, energy-efficient appliances).

Tuition / education reimbursement – up to $5,250 per calendar year for approved, job-related education.

Our hybrid work model (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships.

At the same time, it offers flexibility you need to focus and do your best work.

• Not specified — no formal degree requirement stated in the original posting.