Creative Lead, Capital One Shopping (Remote-Eligible)

- Lead Performance Creative Strategy: Own and drive the creative vision and strategy for social, video, and display advertising to fuel user acquisition for Capital One's fastest-growing consumer product. Focus on performance metrics, conversion drivers, and channel growth to drive the next wave of user acquisition

- Scale App-Focused Channels: Lead creative execution across mobile app acquisition campaigns, developing winning, native-first creative concepts specifically tailored for major channels

- Manage Content Sourcing & Creative Pipeline: Establish, scale, and manage a robust content sourcing engine. Collaborate with external creators, third-party agencies, customer partners, and internal creative teams to produce high-performing video, static, and text ads.

- Drive Creative Testing & Iteration: Manage a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets. Translate channel-specific performance data into clear creative insights and testing roadmaps.

- Collaborate Cross-Functionally: Work hand-in-hand with the entire Growth team-specifically collaborating with individual channel owners-to align creative production with channel budgets, scaling targets, and growth goals. Partner with Capital One's Brand team to ensure brand safety parameters while pushing the boundaries of performance creative.

- Ensure Compliance & Operational Excellence: Audit active campaigns and maintain strict adherence to existing compliance processes within a highly regulated corporate environment. Liaise with internal risk and legal teams to document and quickly remediate any compliance issues.

- At least 5 years of experience in digital marketing, performance marketing, or paid acquisition.

- At least 3 years of experience driving creative strategy and execution for paid social, video, or display advertising channels.

- At least 3 years of experience managing creative testing pipelines and partnering closely with paid media channel owners.

- At least 7 years of experience in digital marketing, paid media, or performance marketing.

- Proven track record as a meaningful contributor to a successful mobile app's rapid growth through conversion-focused performance creative.

- Deep hands-on experience designing winning performance creative for app-focused acquisition channels, specifically Meta, TikTok, and Reddit.

- Expertise in sourcing and scaling ad content through diverse channels, including user-generated content (UGC), creator networks, third-party agencies, and internal studios.

- Experience managing a high-volume performance creative pipeline, including writing briefs, analyzing video metrics (e.g., hook rates, watch time), and collaborating with design teams to rapidly iterate on ad assets.

- Strong experience navigating strict compliance, legal, and risk frameworks within a highly regulated industry or corporate environment.

- Excellent stakeholder management skills, with the ability to translate complex channel data into clear, high-level business insights and strategic roadmaps for executive leadership.

Capital One is an equal opportunity employer committed to diversity in the workplace. Capital One promotes a drug-free workplace.

All qualified applicants will receive consideration for employment without regard to gender, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity/assignment, citizenship, pregnancy or maternity, protected veteran status, or any other status protected by applicable national, federal, state or local law.

Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; Newark, New Jersey Ordinance 12-1630; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.

Remote (Regardless of Location): $161,500 - $184,300 for Sr. Manager, Brand