Associate Director, Regional Marketing Hematology - Southeast Region

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From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment.

We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. : careers.bms.com/working-with-us .

This territory will include: Florida, Atlanta, Alabama and South Carolina

The Associate Director, Hematology Regional Marketing (RMK) - role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.

Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate.

- Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution

- Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief

- Facilitate, participate in and attend advisory boards, where appropriate

- Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials

- Engage with assigned TLs and solicit feedback, as necessary

- Participating in and attending Congresses and other industry meetings

Compliant Collaboration with other Field-based and Home Office-based teams

- Providing input and support in developing account plans for Sales Speaker Management and Engagement

- Identifying and developing HCP Speakers to provide high-quality compliant promotional education

- Providing refresher and follow-up training to Speakers on approved Speaker materials

- Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles

- Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities

- Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.

- Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions

- Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company's Principles of Integrity.

- Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical

- Minimum 5 years of experience in Hematology or specialty therapeutics

- Marketing, Sales Management, and / or launch experience strongly preferred

- Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred

- Demonstrated ability to build productive stakeholder relationships and effectively meet their needs

- Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals

- Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy

- Clinical knowledge and aptitude in complex disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job

- Effective verbal and written communication skills and organizational abilities

- Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy

- Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans

- Highly collaborative with the ability to manage multiple projects simultaneously

- Willingness to try innovative, novel compliant ways to deal with work problems and opportunities.

- Willingness to travel extensively up to 70%, by air or car, is regularly required

- Willingness to work evenings and select weekends is required

Uniquely Interesting Work, Life-changing Careers With a single vision as inspiring as "Transforming patients' lives through science ", every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture.

For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

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R1603851 : Associate Director, Regional Marketing Hematology - Southeast Region