Lead Counsel, Digital Marketing & Ad Tech

- Provide legal advice on advertising, promotions, and marketing communications for digital, social media, mobile, influencer, and omnichannel campaigns, including the use of AI-enabled and automated marketing tools. - Provide legal guidance and recommendations regarding AI-generated marketing content, including disclosures, transparency, bias, synthetic media, and claims substantiation. - Advise stakeholders on the legal, privacy, and regulatory implications of advertising and marketing technology platforms, including cookies, pixels, SDKs, tracking technologies, CMPs, CDPs, personalization engines, and measurement solutions. - Counsel on compliance with FTC regulations, state and federal consumer protection laws, and platform-specific advertising and data-use policies. - Provide guidance on marketing use cases involving health-related, sensitive, or regulated data, including coordination with HIPAA and Privacy teams where applicable.

- Support the lawful use of customer data platforms, audience segmentation, targeting strategies, analytics, and measurement tools, in coordination with Privacy, Data Governance, and Technology teams. - Provide guidance on consent management, preference centers, tracking disclosures, and related governance frameworks. - Advise stakeholders on third-party data licensing, data clean rooms, analytics environments, and data-sharing arrangements, including contractual, privacy, and risk considerations. - Negotiate and draft agreements with ad networks, publishers, agencies, and data providers, addressing data usage rights, brand safety, compliance obligations, and liability allocation. - Partner with Technology, Brand and Marketing, Data Governance, Privacy, and Compliance to evaluate and responsibly deploy emerging technologies used in marketing and digital experiences, including AI-driven tools. - Collaborate with Compliance to advise on and contribute to the development and operationalization of AdTech compliance frameworks, including policies, training, monitoring, and risk controls.

- Act as a proactive, solutions-oriented partner to marketing and technology teams, balancing legal risk with business objectives and enabling compliant innovation in programmatic and data-driven marketing. - Monitor developments in advertising, privacy, AI, and consumer protection laws and advise on necessary updates to company practices and policies. - Deliver training and guidance to internal stakeholders on digital marketing, AdTech, and AI-related legal risks and best practices. - Proactively identify and mitigate intellectual property risks in digital marketing and AdTech initiatives and provide support for traditional marketing campaigns as needed. - Escalate enterprise-level decisions as appropriate and independently resolve issues within defined scope.

- 7+ years as a practicing attorney with firm and/or in-house experience.

- Significant experience in advertising technology, privacy, consumer protection, and marketing law.

- Demonstrated comfort independently leveraging AI tools to enhance efficiency, insight, or output in day-to-day work.

Bachelor's degree from an accredited institution. Juris Doctor (JD) degree from an accredited law school.

Must be authorized to work in the US. Sponsorship is not available for this position .