Senior Developer - Salesforce Marketing Cloud

Provides advanced analysis, design, development, testing, implementation, and support of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omni-channel client engagement. Partners with product teams, marketing stakeholders, and technology teams to deliver scalable, secure, and data-driven marketing capabilities.

Applies deep technical expertise in Salesforce Marketing Cloud, integrations, automation, and agile delivery practices to improve business outcomes and enhance the client experience.

- Designs, develops, tests, implements, and supports solutions within Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Email Studio, and Contact Builder.

- Develops dynamic content, audience segmentation strategies, triggered communications, and automated customer journeys.

- Integrates Salesforce Marketing Cloud with enterprise platforms including Salesforce CRM, Adobe Experience Cloud solutions, customer data platforms (CDPs), analytics tools, and cloud-based technologies.

- Ensures solutions meet scalability, security, compliance, and operational support requirements.

- Collaborates with Product Owners, Scrum Masters, architects, engineers, and business stakeholders to translate product vision into technical solutions.

- Participates in agile ceremonies including backlog refinement, sprint planning, estimation, and retrospective activities.

- Promotes engineering best practices including test-driven development, code reviews, CI/CD automation, and quality assurance standards.

- Troubleshoots production issues, monitors platform performance, and implements enhancements to optimize reliability and efficiency.

- Creates and maintains technical documentation, development standards, and operational procedures.

- Evaluates emerging technologies and innovative capabilities, including AI-driven marketing solutions, to improve personalization and campaign effectiveness.

- Mentors junior developers and contributes to the advancement of team technical capabilities and engineering standards.

- Undergraduate degree in Computer Science, Information Technology, Software Engineering, Data Science, or an equivalent combination of training and experience.

- Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions.

- Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder, and related SFMC capabilities.

- Proficiency with AMPscript, SQL, data modeling, and API integrations.

- Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms.

- Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe.

- Strong analytical, troubleshooting, and problem-solving skills.

- Excellent verbal and written communication skills with the ability to collaborate across business and technology teams.

- Experience integrating Salesforce Marketing Cloud with Adobe Experience Cloud solutions, including Real-Time CDP and Journey Optimizer.

- Experience with Tableau and cloud technologies, preferably AWS.

- Exposure to data governance, data privacy, information security, and regulatory compliance practices.

- Experience leveraging Generative AI technologies, including Salesforce Agentforce, prompt engineering, AI-assisted content generation, and AI-driven campaign optimization.

- Experience supporting product-led operating models and modern digital marketing ecosystems.