Principal Product Marketing Manager, Adobe Express

- Define and articulate the multi-year vision including where we play, how we win, and how we differentiate .

- Lead end-to-end go-to-market strategy for new features and experiences - from concept validation through launch and scale.

- Lead end-to-end go-to-market strategy for the Adobe Express N arrative including AI first product advancements for Adobe Express .

- Lead feature naming for new features in partnership with the Global Marketing Organization.

- Partner closely with Product and Design to develop roadmap priorities and ensure we are building experiences that solve meaningful customer workflows.

- Develop audience segmentation and strategies grounded in customer deep insight through research.

- Establish clear, compelling positioning and messaging that connects functional benefits to emotional drivers.

- Set performance targets and partner with data science and a nalytics to measure impact and optimize outcomes.

- Serve as the internal champion f or our customers, influencing executives and cross-functional teams.

- 1 0 + years of Product Marketing experience, including leading complex 1→N product launches.

- Proven experience defining strategy for a distinct audience segment or growth business.

- Deep understanding of customer segments, including cultural trends and digital behaviours .

- Strong positioning and storytelling capabilities with the ability to translate product innovation into clear, differentiated value.

- Experience driving monetization and growth strategies in scaled consumer or hybrid consumer/SaaS businesses.

- P eople leadership experience a plus , with a track record of building high-performing teams.

- Exceptional cross-functional influence and executive communication skills.

- Open and eager to build AI adoption within your day-to-day work.

Expected Pay Range: Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $180,300 - $261,150 In Washington, the pay range for this position is $165,600 - $239,725