Marketing Operations Manager - Marketo Engineering (Remote)

We're looking for someone who enjoys working with data, thrives on system integrations, and continuously looks for ways to improve marketing processes. In this role, you'll partner closely with Marketing Strategy, Campaign Operations, Field Marketing, RevOps, Sales, and Data Analytics to deliver scalable, data-driven marketing technologies, processes, and workflows that help the business move faster!

Splunk is building a safer and more resilient digital world with an end-to-end platform designed for today's hybrid, multi-cloud environments. Leading organizations rely on our unified security and observability solutions to keep their systems secure, reliable, and available.

Our customers love our technology, but it's our people who make Splunk a great place to build a career! We believe great ideas come from diverse perspectives, collaboration, and a culture built on trust and kindness. Bring your technical expertise, curiosity, and passion for solving sophisticated problems-and help organizations do their best work while growing your own career alongside a supportive team.

As our Marketing Operations Manager - Marketo Engineering, you'll serve as the technical expert responsible for the health, scalability, and performance of our Marketo environment. You'll design and improve marketing automation capabilities, build efficient processes, and help teams execute campaigns with confidence. Your work will directly improve operational efficiency, data quality, and marketing performance across the organization.

- Serve as the primary Marketo administrator, ensuring platform performance, governance, and operational excellence.

- Build, maintain, and enhance scalable marketing automation programs and workflows.

- Partner across Marketing, RevOps, Sales Operations, and Analytics to improve integrations, processes, and campaign execution.

- Lead automation initiatives that increase efficiency, improve data quality, and enable measurable business outcomes.

- Drive continuous improvements across the marketing technology ecosystem.

- Administer the Marketo platform, including database health, email deliverability, campaign operations, and platform monitoring. - Configure, maintain, and troubleshoot integrations across Marketo and connected marketing technologies. - Automate recurring marketing processes using tools such as Openprise to improve efficiency and consistency. - Establish and maintain governance standards, including naming conventions, folder structures, documentation, and version control. - Partner with Marketing Strategy, Sales Operations, and Data teams to ensure reliable, scalable marketing processes. - Provide technical guidance and support for campaign execution, email templates, landing pages, forms, and related assets. - Design, build, and optimize Marketo campaigns, engagement programs, lead nurturing, segmentation, scoring models, and lifecycle programs. - Maintain a scalable architecture that supports future business growth. - Evaluate emerging marketing automation capabilities and recommend new tools or enhancements where appropriate. - Train and mentor stakeholders on Marketo best practices and platform capabilities.

- Bachelor's degree in Marketing, Business, Computer Science, or a related discipline with 7+ years of relevant professional experience, or a Master's degree in a related discipline with 4+ years of relevant professional experience.

- 4+ years of experience with Marketo or comparable marketing automation platforms

- 3 + years' experience with email deliverability, lead lifecycle, scoring, segmentation, and nurture programs

- Excellent project management skills with the ability to prioritize and manage multiple work streams under tight deadlines

- Familiarity with AGILE/SCRUM process management methodologies

- Prior experience working in B2B SaaS or a high-tech environment

- Ability to train and mentor teams on marketing automation best practices

- Demonstrated success in optimizing and scaling marketing automation systems in a growth environment

- Experience integrating Marketo as part of a larger RevOps infrastructure

- Strong cross-functional collaboration skills with the ability to influence process improvements

- Experience managing integrations between marketing automation and CRM systems (e.g., Salesforce) and other data sources

- Experience with REST / SOAP APIs, Webhooks, JavaScript (or similar technologies)

- Strong problem-solving skills with the ability to troubleshoot complex campaign logic and data flows

The starting salary range posted for this position is $128,400.00 to $191,600.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation*, equity, or benefits.