Principal Associate, Market Research

- Lead the design and execution of market research projects, deciding on appropriate research methodologies, drafting research briefs, leading all project logistics and coordination with internal and external partners/vendors

- Lead the analysis and reporting of market research projects, conducting analyses, writing reports, and presenting insights, influencing others through storytelling and impactful insights that drive discussion and business action

- Deliver actionable insights utilizing a variety of brand measurement sources, including brand health trackers, creative/advertising pre-testing, in-market advertising and media effectiveness studies, and ad-hoc custom qualitative and quantitative studies

- Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners

- Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions

- Contribute and continually update your knowledge of evidence-based marketing to refine Capital One's brand strategy and measurement approaches

- Your curiosity is endless. There's always something else to learn

- You're flexible and not afraid of change-in fact you welcome the challenge

- You share your point of view, but seek out what might be missing and listen

- You have big ideas and know the best ones are driven by proof, persistence and patience

- You're a storyteller. You simplify the complex and compel your audience to act

- You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you

- You care-about the work, your team and the customers you serve

This role requires 10% travel within the North American Region

- At least 4 years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies

- 6+ years of experience in a primary market research role on either the supplier side or client side, planning, executing, and presenting studies

- Experience leading research focused on brand health tracking, advertising performance, and creative marketing testing, ideally in the financial services industry

- Experience working with analytical tools (such as Python, R, SAS, SPSS, SQL, Q)

McLean, VA: $120,800 - $137,900 for Principal Associate, Market Research

Richmond, VA: $109,900 - $125,400 for Principal Associate, Market Research

New York, NY: $131,800 - $150,500 for Principal Associate, Market Research

Chicago, IL: $109,900 - $125,400 for Principal Associate, Market Research