Growth Marketing Manager

We are looking for a driven self-starter who excels at directing traffic and navigating ambiguity to push demand generation plans across the finish line.

- Territory Strategy & ABM Leadership: Serve as the single-threaded owner and marketing lead for 7-10 sales territories, crafting targeted Account-Based Marketing (ABM) plans that engage high-value accounts and accelerate sales velocity.

- Pod Ownership: Lead cross-functional ABM territory "pods" (Growth Marketing, AEs, and BDRs), driving alignment, orchestrating multi-touch campaign plays, and ensuring seamless execution across all revenue channels.

- Integrated Campaign Execution: Plan, execute, and optimize multi-channel growth initiatives (digital ads, field events, email, webinars, and partner co-marketing) tailored to target account segments within your territories.

- Sales & BDR Enablement: Partner directly with Sales and BDR teams to deliver campaign toolkits, target account insights, personalized cadences, and follow-up plays that convert account engagement into qualified opportunities.

- Event & Field Alignment: Collaborate across Marketing and Sales to align local field initiatives, executive dinners, and regional touchpoints with global GTM goals and your territory pipeline strategy.

- MarTech & AI Integration: Utilize modern marketing technology (Salesforce, Marketo, target account/intent tools) and leverage AI workflows to streamline account enrichment, content scaling, and campaign delivery.

- AI & Workflow Automation: Integrate modern AI tooling and automation into everyday growth workflows-leveraging AI for copy generation, audience enrichment, campaign iteration, and operational efficiency.

- Performance Tracking & Analytics: Monitor account-level engagement and full-funnel pipeline contribution, utilizing CRM and dashboards to report insights and course-correct strategies in real time.

- Experience: 5+ years of B2B SaaS growth, demand generation, or field marketing experience, with proven success leading account-based marketing (ABM) strategies.

- Cross-Functional Leadership: Demonstrated capability to act as a "CMO" of a region-directing cross-functional pod members, aligning GTM teams, and managing competing priorities without formal authority.

- Content & Messaging Craft: Strong copywriting and message-framing skills-able to write compelling email cadences, landing page copy, and campaign briefs that resonate with B2B buying committees.

- Full-Funnel & ABM Expertise: Deep experience building integrated, account-centric campaigns utilizing intent data and target account platforms (e.g., 6sense, Demandbase).

- Self-Starter Mindset: Proven ability to thrive in fast-paced environments, take full initiative, hold cross-functional partners accountable, and turn strategic plans into measurable revenue.

- Technical Proficiency: Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot), CRMs (Salesforce), project management tools (Asana), and modern AI workflow tools.

- Data-Driven & Analytical: Strong proficiency in evaluating pipeline health, lead progression, velocity, and account conversion metrics to optimize program ROI.

- Project & Stakeholder Management: Excellent organizational and prioritization skills with a proven track record of managing cross-functional campaign launches on tight deadlines.

- Travel: Willingness to travel occasionally (US) for event coordination and onsite support, team offsites, and company events.

Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

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Our hiring process involves an introduction, practical and team interviews, and a decision and offer. For more information, visit our Recruitment Privacy Notice page or contact our talent team via talent@glia.com