Education: Bachelor's degree or related field
Experience: 15+ years
- Lead enterprise Marketing & Communications strategy across Tax, Audit, Consulting, Markets and Industry, ensuring alignment with firm priorities, growth objectives and client needs. - Serve as the senior Marketing & Communications advisor to business leaders providing strategic guidance on market positioning, growth opportunities and go-to-market strategy. - Lead, coach and develop Marketing & Communications leaders supporting the firm's lines of business, markets and industries. - Drive consistent brand positioning, messaging and value proposition across the enterprise while preserving the unique needs of each business area. - Partner across Marketing & Communications functions, including brand, communications, digital, demand generation, content, research, analytics and sales enablement, to deliver integrated strategies and campaigns. - Oversee enterprise go-to-market planning, cross-business growth initiatives and integrated client engagement strategies. - Establish performance measurement, reporting and dashboarding to evaluate effectiveness and inform decision-making. - Lead annual planning, budget management and resource allocation to ensure investments align with firm strategy and business priorities. - Promote collaboration, innovation and continuous improvement across the Marketing & Communications organization.
- Bachelor's degree in Marketing, Communications, Business Administration or a related field.
- Master's degree in Marketing, Communications, Business Administration or a related discipline. - Relevant professional certifications or executive education in marketing, analytics, leadership or change management.
- 15+ years of progressive leadership experience in B2B marketing, communications, brand strategy or related fields. - Experience leading marketing and communications strategy within a complex, matrixed organization. - Demonstrated success translating enterprise and business priorities into integrated go-to-market strategies that generate pipeline and support revenue growth, build brand relevance, and strengthen market positioning. - Experience advising executive leaders and building trusted partnerships with senior stakeholders. - Experience leading cross-functional teams and initiatives across marketing, communications, digital, sales enablement, analytics and insights. - Strong track record of leveraging data, market intelligence and performance metrics to inform strategy and drive results. - Experience managing budgets, strategic planning and resource allocation. - Demonstrated success leading, coaching and developing high-performing teams.
- Experience within professional services, consulting, financial services, technology or another knowledge-based B2B environment. - Experience supporting multiple business lines, industries or client segments. - Experience leading business transformation, organizational change or marketing operating model evolution. - Experience working with an executive leadership team.
- Enterprise mindset with strong business and commercial acumen. - Executive presence and ability to influence senior stakeholders. - Proven ability to lead and collaborate within a highly matrixed environment. - Strong relationship-building, communication and stakeholder management skills. - Strategic thinker who can translate complex business priorities into actionable marketing strategies. - Ability to navigate ambiguity, drive decisions and lead change effectively. - Commitment to developing talent and fostering a high-performing, collaborative culture.
- Enterprise Marketing & Communications strategy and execution. - Integrated go-to-market planning, brand positioning and value proposition development. - Revenue marketing, demand generation and pipeline growth strategies. - Marketing analytics, performance measurement and executive reporting. - Market, client and buyer insights interpretation and application. - Digital marketing, channel strategy and integrated campaign management. - Strategic planning, budget management and resource prioritization. - Executive communication, stakeholder influence and relationship management. - Change leadership and cross-functional collaboration in a matrixed environment. - Team leadership, coaching and talent development.
- AI-enabled marketing technologies and emerging MarTech solutions. - Advanced analytics, customer intelligence and performance measurement methodologies. - Enterprise messaging and communications frameworks. - Marketing governance, operating model design and transformation.
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