Hot Luck is seeking a Senior Social Media Editor to manage social media for the brand and event. The ideal candidate is equal parts social strategist, content creator, video producer, community builder, and on-camera personality. They possess strong editorial instincts, understand platform-specific best practices, are highly fluent in short-form video storytelling, and are excited to capture and share the energy of Hot Luck's unique food-and-music culture.
This individual should be comfortable appearing on camera as a representative of the brand, conducting interviews, hosting social-first video segments, participating in live coverage, and serving as a recognizable voice and face of Hot Luck across social and video platforms. The ideal candidate is based in Austin, Texas.
New York-based candidates are also considered.
In-office Expectations: This position is fully remote with no in-office requirements, (might require coming into an office 1 or 2x a year)
Hybrid 3x a week - (New York, NY) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
- 30%: Produce, direct, and edit social media video and content.
- 30%: Appear on camera regularly for social-first video content, festival coverage, talent interviews, creator collaborations, and other editorial initiatives. Conduct on-camera interviews with chefs, musicians, creators, sponsors, and festival talent.
- 30%: Help develop recurring social video franchises and personality-driven content formats that build audience engagement and strengthen the Hot Luck brand. Support the Editorial Director in identifying opportunities to expand Hot Luck's presence across YouTube, social video, live-streaming, and other creator-focused platforms.
Post on Hot Luck social handles on an agreed-upon cadence
- 10%: Collaborate with the Events team to share talent and programming ideas and participate in the events.
- Experience launching or managing video-first content initiatives, including YouTube programming, social video series, or creator-led franchises.
- Experience appearing on camera for a media brand, publisher, creator business, hospitality brand, or entertainment property.
- Experience hosting interviews, live events, podcasts, video series, or social-first content franchises.
- Existing familiarity with or connections within the Austin food, hospitality, music, and cultural communities is strongly preferred.
- Experience creating creator-style content for Instagram Reels, TikTok, YouTube Shorts, and similar platforms preferred.
- Strong on-camera presence and confidence representing a media brand across social, video, and live-event environments.
- Ability to conduct engaging interviews and create authentic, personality-driven content that resonates across social platforms.
- Comfortable hosting social video segments, appearing in branded content, participating in live-streams, and representing Hot Luck at events and community activations.
- Demonstrated understanding of how personality-led content contributes to audience growth, community building, and brand affinity.
Pay Range Salary: New York: $75,000.00 - $84,000.00 Remote: $70,000.00 - $80,000.00
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