Business Analytics Lead - Digital Analytics (Adobe Analytics/Experience Platform)

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

As a Business Analytics Lead within PNC's Digital- Retail organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Birmingham, AL, Cleveland, OH, Columbus, OH, Chicago, IL, Austin, TX, Dallas, TX

This is an in-office position, requiring to be in-office five days a week.

This role requires expertise in Adobe Analytics as you will use your strong analytical skills to understand and interpret data, as well as, making adjustments or recommendations based on your findings.

You will be responsible for defining tagging strategy, implementation through our tag management system, developing detailed implementation requirements, writing documentation, testing and training.

Candidates should have experience with both Web SDK and Adobe Experience Platform Mobile SDK implementations. You will then create reports using tools such as Adobe Analytics, Adobe Customer Journey Analytics, Excel, PowerPoint and Tableau to share key findings and insights.

- Expert experience with Adobe Analytics is required, experience with Adobe Customer Journey Analytics is preferred - Experience with Adobe Data Collection Tags (Adobe Launch) and Adobe Experience Platform (schemas, datastreams, datasets) is required - Experience with other Adobe Experience products (such as Target, Audience Manager and RT-CDP) preferred - Excel/Powerpoint; Experience with Tableau, R, Python or other data tools are a plus although candidates should have at least an intermediate level of experience with SQL - Intermediate level of Javascript, HTML and CSS knowledge is required - Experience with tag auditing software, such as ObservePoint, is a plus - Strong quantitative, analytical, and problem-solving skills

- Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees. - Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development. - Determining the optimal analytic approach and supporting development, implementation and enhancements. - Assists peers with guidance on analytic approaches related to more complex solutions. - Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making. - Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies

Work Experience Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Generally, this opening is expected to be posted for two business days from 07/29/2026, although it may be longer with business discretion.