Marketing Director, Digital Assets & Tokenization ( Hybrid- NYC)

Key responsibilities Thought leadership and customer insight Bring a strong understanding and point of view on the tokenization landscape, including client needs, adoption barriers, ecosystem developments, regulatory shifts, and competitive positioning.

Conduct and synthesize market, customer, and competitor research to inform messaging, launches, and strategic decisions. Serve as the voice of the market and customer in cross-functional planning.

Help create thought leadership platforms, executive narratives, white papers, speaking topics, and market-facing content that position Broadridge as a trusted authority.

Support analyst relations, media engagement, industry events, and executive speaking opportunities. Positioning and messaging Develop messaging to represent Broadridge's expanding digital assets and tokenization-related capabilities - at an enterprise level and for key business and client segments.

Translate technical product capabilities into clear, compelling, and audience-specific messaging for executives, practitioners, sales teams, analysts, and media.

Build and maintain messaging frameworks by buyer, segment, use case, and market need. Go-to-market strategy Ensure go-to-market efforts are aligned with business objectives, market demand, and sales priorities.

Partner with product, strategy, and business leaders to define where to play and how to win across key use cases and client segments. Collaborate on campaign and activation plans by providing clear product marketing briefs, messaging guidance, and audience priorities.

Sales and field enablement Equip sales and client-facing teams with the messaging, content, and tools needed to engage buyers effectively. Develop high-quality enablement materials including pitch decks, solution narratives, objection handling, FAQs, and client-facing presentations.

Partner with sales leadership and field teams to refine messaging based on market feedback and real-world client conversations. Measurement and optimization Define and track meaningful marketing outcomes, including launch effectiveness, content adoption, sales enablement impact, market engagement, and contribution to pipeline.

Use performance data, market feedback, and stakeholder input to continuously improve messaging and go-to-market effectiveness.

Qualifications Required 5+ years of experience in marketing and communications roles in financial services, more specifically at digital asset/ blockchain firms Understanding of digital assets, tokenization, blockchain-based market infrastructure, or related market modernization themes Demonstrated ability to create compelling messaging and communications for complex B2B or enterprise solutions Experience partnering closely with product, sales, strategy, and executive leadership Strong written and verbal executive communication and presentation skills Proven ability to lead in a highly matrixed organization and influence senior stakeholders Experience supporting launches, sales enablement, and external thought leadership Leadership profile Passionate marketer that drives impact and commercial outcomes Commercial acumen to connect messaging to demand, pipeline, and revenue Credible with senior executives internally and externally Collaborative and low ego, able to work across a matrix and bring teams together Curious and forward-looking, with a genuine interest in where tokenized finance is going Compensation Range: The salary range for this position is between $140,000.00- $160,000.00 USD.

Broadridge considers various factors when evaluating a candidate's final salary including, but not limited to, relevant experience, skills, and education.

Bonus Eligibility: Bonus Eligible Benefits Information: Please visit www.broadridgebenefits.com for more information on our comprehensive benefit offerings for this role. #LI-CS2 We are dedicated to fostering a collaborative, engaging, and inclusive environment and are committed to providing a workplace that empowers associates to be authentic and bring their best to work.

We believe that associates do their best when they feel safe, understood, and valued, and we work diligently and collaboratively to ensure Broadridge is a company-and ultimately a community-that recognizes and celebrates everyone's unique perspective.

Use of AI in Hiring As part of the recruiting process, Broadridge may use technology, including artificial intelligence (AI)-based tools, to help review and evaluate applications.

These tools are used only to support our recruiters and hiring managers, and all employment decisions include human review to ensure fairness, accuracy, and compliance with applicable laws.

Please note that honesty and transparency are critical to our hiring process. Any attempt to falsify, misrepresent, or disguise information in an application, resume, assessment, or interview will result in disqualification from consideration.

US applicants: Click here to view the EEOC "Know Your Rights" poster. Disability Assistance We recognize that ensuring our long-term success means creating an environment where everyone is welcome, where everyone's strengths are valued, and where everyone can perform at their best.

Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race, color, religion, sex (including sexual orientation, gender identity or expression, and pregnancy), marital status, national origin, ethnic origin, age, disability, genetic information, military or veteran status, and other protected characteristics protected by applicable federal, state, or local laws.

If you need assistance or would like to request reasonable accommodations during the application and/or hiring process, please contact us at 888-237-7769 or by sending an email to BRcareers@broadridge.com.

Broadridge Financial Solutions (NYSE: BR) is a global technology leader with trusted expertise and transformative technology, helping clients and the financial services industry operate, innovate, and grow.

We power investing, governance, and communications for our clients - driving operational resiliency, elevating business performance, and transforming investor experiences.

Our technology and operations platforms process and generate over 7 billion communications annually and underpin the daily average trading of over $15 trillion in equities, fixed income, and other securities globally.

A certified Great Place to Work, Broadridge is part of the S&P 500 Index, employing over 15,000 associates in 21 countries. LinkedIn Facebook Instagram Twitter YouTube Glassdoor The Muse Broadridge is committed to creating an engaging workplace for the most talented associates in our industry.

We are dedicated to fostering a collaborative, inclusive, and healthy environment that promotes flexibility and accountability. As a leading provider of technology, communications, and data and analytics solutions to businesses around the world, it is critical that we understand, embrace, and operate in a multicultural environment.

Every associate has unique strengths, which, when fully appreciated and embraced, allow individuals to perform at their best, leading to our success.

We believe that our associates are our most important asset. Encouraging professional development opportunities is a core part of our culture.

Broadridge provides educational opportunities, including formal classes, training programs and events. To enable learning in our hybrid working model, Broadridge has redesigned all development programs for 100% virtual delivery.

Our associates have access to 8,500+ online courses covering business, leadership, technical, and function-specific topics through our LinkedIn Learning program.