Product Manager, Lead Generation

We're looking for a Product Manager to join our SMC Ads Product team to own Snap's Lead Generation vertical - one of the company's most critical and fast-evolving revenue businesses. You will drive strategy, roadmap, and execution across the full product lifecycle, partnering closely with internal and external stakeholders to deliver durable, scalable growth.

- Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals

- Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment

- Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution

- Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes

- Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities

- Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

- Deep expertise in lead generation, with a track record of building ad products that drive revenue at scale

- Strong systems thinking across the ads stack - advertiser-facing surfaces, 3P integrations, and core mechanics including formats, targeting, bidding, and auction

- Proven ability to initiate and drive projects from strategy through execution, delivering against objectives both tactically and strategically

- Analytical fluency in SQL, Looker, Tableau, or Data Studio, including statistical and quantitative analysis, with a bias toward experimentation

- Excellent communicator and cross-functional collaborator, able to align stakeholders from engineers and data scientists to executive leadership across a matrixed org

- 6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience

- Hands on experience across the entire product lifecycle including: defining product needs, prioritization, pre/post-launch execution

Zone A (CA, WA, NYC) : The base salary range for this position is $209,000-$313,000 annually.

Zone B : The base salary range for this position is $199,000-$297,000 annually.

Zone C : The base salary range for this position is $178,000-$266,000 annually.