Product Manager, Sponsored AR

We're looking for a Sponsored AR Vertical Lead to join our Ads Product team.

- Define the vision and strategy for Sponsored AR across priority advertiser verticals, identifying new opportunities to drive advertiser adoption, business outcomes, and revenue growth

- Partner with Product, Engineering, Design, Data Science, Sales, Product Marketing, and Creative Strategy teams to develop and launch innovative Sponsored AR products and capabilities

- Deeply understand advertiser needs, industry trends, competitive dynamics, and emerging AI technologies to inform product strategy and prioritization

- Translate market insights and customer feedback into product roadmaps, business cases, requirements, and success metrics

- Drive end-to-end product development, from opportunity identification and prioritization through launch, measurement, and iteration

- Define frameworks for evaluating new vertical opportunities and prioritize investments based on customer impact, strategic value, and business potential

- Establish success metrics and leverage experimentation and data to continuously optimize product performance and advertiser outcomes

- Influence executive stakeholders and build alignment across cross-functional organizations around long-term Sponsored AR strategy and investment priorities

- Partner with Product Marketing and Sales to enable successful product launches and accelerate adoption across global market

- Strong product strategy and business acumen with the ability to identify emerging market opportunities and translate them into scalable product investments

- Proven ability to define product strategy using customer insights, experimentation, and data-driven decision making

- Exceptional analytical and structured problem-solving skills with experience using data to inform product decisions

- Ability to synthesize customer, market, technical, and business inputs into a clear product vision and roadmap

- Excellent communication and stakeholder management skills, with the ability to influence across organizations and executive audiences

- Proven ability to lead complex, cross-functional initiatives in fast-paced and ambiguous environments

- Passion for Augmented Reality, AI, and advertising innovation, with a strong customer-centric mindset

- 5+ years of relevant experience in Product Management, Product Strategy, or Business Strategy building advertising technology, Augmented Reality (AR), AI, or other emerging technology products; or a Master's degree and 4+ years of relevant experience

- Demonstrated experience owning product strategy and roadmap for Ads, AR, creator, commerce, or monetization products from concept through launch

- Experience partnering closely with Engineering, Design, Data Science, Product Marketing, and Sales to deliver customer-facing products at scale

- Experience building advertising products across creative, commerce, measurement, or performance marketing, with a deep understanding of advertiser needs and business outcomes

- Experience defining product strategy for emerging technologies such as Augmented Reality, Generative AI, or spatial computing

- Strong understanding of AI technologies, including multimodal models, computer vision, generative media, and LLMs and their applications to advertising and immersive experiences

- Demonstrated success incubating zero-to-one products or scaling innovative product areas in rapidly evolving technology spaces

- Experience influencing executive stakeholders and driving alignment across cross-functional organizations to bring new products to market

Zone A (CA, WA, NYC) : The base salary range for this position is $209,000-$313,000 annually.

Zone B : The base salary range for this position is $199,000-$297,000 annually.

Zone C : The base salary range for this position is $178,000-$266,000 annually.