Beckman Coulter Diagnostics

Campaign & Demand-Generation Manager

$125K–$145KFull-time · Boston, MA
✓ Verified live on the employer's own system · added 5 days ago
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Mid-level · 5+ yrs exp

Requirements

Education: Bachelor's degree or related field

Experience: 5+ years

Skills & tools

ManagementMarketingCampaign ManagementOperationsCopywritingWritingSalesResearch

Benefits — mentioned in this posting

Paid time offRemote / flexibleHealth, dental & vision401(k) / retirementBonus / commission
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Full job description

the opportunity to:

- Oversee the strategic development and execution of integrated marketing campaigns and digital initiatives to showcase the value and impact of the collective life science portfolio

- Monitor campaign-gernerated lead quality and collaborate with marketing operations to continuously optimize conversion rates, and traceable commercial funnel growth.

- Lead multi-channel partner scouting, performance tracking, and content strategy/creation (including eChannels and LinkedIn) to build a cohesive promotional ecosystem.

- Drive collaboration across operating company stakeholders, the Marketing Operations Manager, copywriting, sales, and digital services teams to align promotional strategies and accelerate standardized workflow adoption.

- Capture Voice of Customer (VOC) and market research insights to align product messaging, design digital experience strategies, and optimize website deployment.

The essential requirements of the job include:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field with 7+ years of progressive experience, or a Master's degree in a related field with 5+ years of progressive experience, in B2B demand generation, performance/digital marketing, or campaign management.

- Proven experience designing and executing integrated B2B campaigns that span the full buyer's journey.

- Track record as a results-oriented, data-driven storyteller with a passion for creative, customer-centric marketing.

- Demonstrated ability to manage complex, multi-channel initiatives, commercial AI adoption and coordinate digital content ecosystems.

- Excellent interpersonal and communication skills, with a proven ability to build relationships and collaborate across diverse operating groups.

It would be a plus if you also possess previous experience in:

- Working within life sciences, biopharma, diagnostics, or biotechnology sectors.

- Utilizing enterprise marketing tools (e.g., SF Marketing Cloud, Hubspot, Dreamdata) and CRM platforms (e.g., Salesforce) to track and report on campaign performance.

- Collaborating with global colleagues across multiple geographies/time zones.

Within Danaher Life Sciences, we offer a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it's a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at Danaher Benefits Info .

Within Danaher Life Sciences we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home.

Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working within Danaher Life Sciences can provide.

The annual salary range for this role is $125,000-145,000. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. This range may be modified in the future.

This job is also eligible for bonus/incentive pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

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Join our winning team today. Together, we'll accelerate the real-life impact of tomorrow's science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com .

Danaher Corporation and all Danaher Companies are committed to equal opportunity regardless of race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.

The U.S. EEO posters are available here .

For candidates who are based outside of New York City or who are applying for roles outside of New York City, for more information about conditions of any job offer please click here

We comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact:1-202-419-7762 or applyassistance@danaher.com .

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This posting was published by Beckman Coulter Diagnostics on their own careers system and is shown here with a direct link to apply there. Employers: for corrections or removal, contact jobs@veritahire.com.