Senior Technical Marketing Manager - Advanced Packaging

We’re seeking a seasoned Technical Marketing Manager recognized as a subject-matter expert in Advanced Packaging . This role is responsible for defining product value propositions, building competitive positioning, driving customer adoption, and enabling sales teams for advanced semiconductor packaging solutions

• Develop and articulate clear value propositions for advanced packaging process control solution

• Own creation of technical marketing assets: product briefs, solution whitepapers, competitive analyses, benchmark data summaries, presentations, and webinars.

• Translate complex engineering concepts into clear messaging for varied audiences

• Conduct market sizing, segmentation, and trend analysis for advanced packaging ecosystems

• Track competitive landscape and emerging technologies; provide insights to executives and product teams

• Develop application use case for roadmap decisions and prioritization

• Lead competitor H2H, drive new product evaluation and adoption

• Partner with product marketing and engineering to shape product strategy based on competitive and customer insights.

• Collaborate with corporate marketing on campaigns, messaging, and product launches.

• Coordinate with operations and manufacturing for product readiness and customer alignment.

• MS or PhD in Engineering, Physics, Materials Science, or related discipline.

• 10+ years in semiconductor manufacturing or packaging; direct exposure to BEOL/FEOL processes.

• Demonstrated expertise in Advanced Packaging ecosystems and customer workflows.

• Strong analytical and communication skills; adept at executive storytelling and data-driven decisions.

• Experience leading cross-functional projects to milestones in a matrix environment.

• Experience with pricing strategy, product launches, and field enablement.

• Familiarity with reliability, yield, and metrology/inspection data as it relates to packaging performance.

• Strategic, enterprise-level thinker with a solutions-first mindset.

• Customer-centric, persuasive communicator who can simplify complex tech.

• Comfortable operating autonomously and influencing without authority.