Senior Strategic Account Manager

The Senior Strategic Account Manager is responsible for driving profitable, long-term growth across key strategic wholesale accounts within the street sport-inspired marketplace. This role serves as a trusted business partner, translating consumer insights into growth strategies that strengthen account relationships, elevate brand presence, and deliver commercial results. The ideal candidate brings a balance of strategic thinking, analytical rigor, and entrepreneurial mindset, using data to identify opportunities and shape future growth plans. The ideal leader should have a genuine passion for product, understand its strategic importance, and be able to connect product decisions to broader business objectives, consumer needs, and long-term growth opportunities.

Working cross-functionally across Sales, Merchandising, Marketing, and Planning, they will align teams around a shared vision and execute initiatives that drive both brand and financial performance. Success in this role requires a consumer-first perspective, a passion for innovation, and the ability to build deep partnerships that position the brand for sustainable, long-term success.

Let’s break down that day-in-the-life a bit more.

• Drive profitable growth and strengthen strategic partnerships across key wholesale accounts, serving as the primary advocate for both the consumer and the brand.
• Develop and execute account-specific growth strategies and long-range business plans that support sustainable revenue, market share, and brand health objectives.
• Lead seasonal Go-To-Market (GTM) execution across footwear and apparel, aligning brand priorities with account opportunities to maximize impact and performance.
• Leverage consumer, marketplace, and account insights to identify white-space opportunities, validate strategic decisions, and unlock new growth avenues.
• Champion a digital-first and omnichannel approach, accelerating e-commerce growth and creating seamless consumer experiences across physical and digital touch points.
• Partner cross-functionally with Merchandising, Marketing, Planning, Operations, and Customer Service teams to deliver best-in-class consumer connectivity and flawless execution of brand initiatives.
• Drive account forecasting, Open-to-Buy (OTB) planning, financial management, and sell-in/sell-through analysis to achieve revenue, profitability, and inventory objectives.
• Monitor and manage operational execution, including order management, shipping performance, claims, allowances, markdowns, returns, and marketing investments.
• Bring innovative and consumer-centric thinking to account partnerships, identifying new opportunities to elevate brand presence, drive engagement, and fuel long-term growth.
• Serve as a trusted strategic advisor to both internal stakeholders and external partners, influencing decisions and aligning teams around a shared commercial vision.

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7-10+ years of experience and professional achievements.

The foundation skills you will need in this position are:

• Strategic Account Management – Ability to develop long-term growth strategies, build joint business plans, and cultivate high-impact partnerships that deliver sustainable business results.
• Business & Financial Acumen – Strong understanding of wholesale forecasting, Open-to-Buy (OTB) management, financial planning, sell-in/sell-through metrics, and profitability drivers.
• Consumer & Market Insight Orientation – Ability to identify emerging consumer trends, uncover white-space opportunities, and translate marketplace insights into actionable growth strategies.
• Data-Driven Decision Making – Proven ability to leverage analytics, performance metrics, and business insights to validate decisions, optimize performance, and influence outcomes.
• Cross-Functional Leadership & Influence – Skilled at aligning Sales, Merchandising, Marketing, Planning, and Operations teams around a shared commercial vision and driving execution through collaboration.
• Relationship Building & Negotiation – Exceptional ability to establish credibility, influence stakeholders, and deepen strategic partnerships both internally and externally.
• Digital & Omnichannel Mindset – Understanding of digital commerce, omnichannel retail, and consumer engagement strategies that accelerate growth across physical and digital channels.

$114,400.00 USD - $143,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.