Education: Bachelor's degree or related field
Experience: 3+ years
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
- Conduct pricing research and analysis to ensure competitive product and service pricing.
- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
- Analyzes and evaluates financial aspects of product development.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Collaborates, participates in, and coordinates promotional activities or trade shows.
- Negotiates contracts for services needed to execute a marketing strategy.
- Thorough understanding of principles and methods used to promote, display, and sell products and services.
- Proficient with Microsoft Office Suite or related software.
- A minimum of three to five years of experience in a related field required.
- Bachelor's degree in business, Marketing, or related field preferred.
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