The Product Marketing Director leads Product Marketing for Experian Health, defining how healthcare technology solutions are positioned, communicated, and launched. This role leads a small team while partnering with Product, Sales, and Marketing to deliver high-impact go-to-market initiatives and support business growth.
The position combines strategic leadership with hands-on execution, focusing resources on the highest-priority initiatives.
This is a remote position. You will report to the Vice President, Marketing, Health.
- Lead the product marketing strategy to support business growth and product adoption.
- Develop clear product positioning, messaging, and value propositions for healthcare audiences.
- Create consistent messaging frameworks across marketing, sales, and customer communications.
- Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies.
- Provide Sales and Customer Success teams with messaging, presentations, competitive tools, and enablement content.
- Analyze customer and market insights to inform product and marketing decisions.
- Collaborate on thought leadership, executive presentations, webinars, and industry events.
- Lead, coach, and prioritize the work of a team of Product Marketing Managers while supporting high-priority initiatives.
- Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
- 10+ years of experience in Product Marketing, Product Management, Solution Marketing, or B2B Marketing.
- Experience marketing enterprise SaaS, healthcare technology, data, analytics, or other digital solutions.
- Experience developing product positioning, messaging, and go-to-market strategies.
- Experience leading cross-functional initiatives within a matrixed organization.
- Experience leading and developing marketing professionals.
- Experience in healthcare revenue cycle management, patient engagement, or healthcare financial operations.
- Great compensation package and bonus plan
- Core benefits including medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
At Experian, our people and culture set us apart. We're deeply committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what truly matters.
Our people-first approach has earned us global recognition: World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.
Want to see what life at Experian is really like? Explore Experian Life on social or visit our careers site.
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- Bachelor's degree in Marketing, Business, Healthcare Administration, or a related field.
- 10+ years of experience in Product Marketing, Product Management, Solution Marketing, or B2B Marketing.
- Experience marketing enterprise SaaS, healthcare technology, data, analytics, or other digital solutions.
- Experience developing product positioning, messaging, and go-to-market strategies.
- Experience leading cross-functional initiatives within a matrixed organization.
- Experience leading and developing marketing professionals.
- Experience in healthcare revenue cycle management, patient engagement, or healthcare financial operations. The Product Marketing Director leads Product Marketing for Experian Health, defining how healthcare technology solutions are positioned, communicated, and launched. This role leads a small team while partnering with Product, Sales, and Marketing to deliver high-impact go-to-market initiatives and support business growth. The position combines strategic leadership with hands-on execution, focusing resources on the highest-priority initiatives.
This is a remote position. You will report to the Vice President, Marketing, Health.
- Lead the product marketing strategy to support business growth and product adoption.
- Develop clear product positioning, messaging, and value propositions for healthcare audiences.
- Create consistent messaging frameworks across marketing, sales, and customer communications.
- Partner with Product Management and Marketing to plan and execute product launches and go-to-market strategies.
- Provide Sales and Customer Success teams with messaging, presentations, competitive tools, and enablement content.
- Analyze customer and market insights to inform product and marketing decisions.
- Collaborate on thought leadership, executive presentations, webinars, and industry events.
- Lead, coach, and prioritize the work of a team of Product Marketing Managers while supporting high-priority initiatives.