The Event Sales & Catering Manager is responsible for planning and executing all private dining and
large party events. They drive revenue for the restaurant through both inbound and outbound sales
efforts, including proactive prospecting, relationship building, and local marketing initiatives.
This role owns the full sales cycle and is accountable for achieving individual sales goals, generating
new business, and maintaining a strong pipeline of future opportunities.
The ESM partners with the General Manager and Chef de Cuisine to ensure each event is executed
- Solicit, negotiate, and secure new business through relationship building with concierges, meeting planners, corporate clients, agencies, industry professionals, and local networks
- Proactively generate new business through outbound prospecting efforts including calls, emails, networking events, and site visits
- Build and maintain an active sales pipeline to support current and future revenue goals
- Drive sales beyond inbound inquiries, with a focus on self-generated business
- Maintains, utilizes, and enhances a local area book of business to facilitate special event bookings and sales
- Handle incoming phone and web inquiries with urgency and professionalism
- Continual customer communication around important dates and deadlines to ensure seamless execution (pricing, cut-off dates, introductions, payment authorization, menu detailing, guarantees, etc.)
- Follow up with clients during and after events to drive repeat business and referrals
- Generate "thank you" notes and ongoing touchpoints to strengthen client relationships
- Own and be accountable for achieving individual sales goals tied to booking revenue
- Bachelor's Degree in Hospitality Management or related field preferred
- 2+ years of restaurant sales experience or similar position in this market required
- Proficiency with OpenTable or similar booking software preferred
- Experience negotiating pricing within restaurant guidelines
- Act as the face of the brand; represent the restaurant at offsite networking and catering events
- Strong interpersonal, verbal, and written communication skills