Manager, Membership Growth

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TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans.

TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.

Position Title : Manager, Membership Growth Location: Los Angeles, CA (onsite) I.

Position Summary: Manager of Membership Growth to help launch and scale a new digital membership product. This role will focus on converting a broad fan audience and large and growing waitlist into a paid membership base. The ideal candidate can build lifecycle campaigns, segment audiences, test messaging and offers, analyze performance, and coordinate cross-functionally to drive membership growth.

This is primarily an owned-channel growth role, rather than a paid media role. Previous experience in subscription, membership, ecommerce, loyalty, ticketing, sports, media, entertainment, or consumer products is a plus. 2–5 years of relevant experience preferred, but open based on fit.

II. Core

Responsibilities: Own paid member growth for the digital membership product, with responsibility for converting waitlist users and owned fan audiences into new paid members Build and manage lifecycle campaigns across email, SMS, web, app, landing pages, and other owned channels to support launch and ongoing membership growth Partner with CRM and Data teams to segment audiences based on fan behavior, engagement, purchase history, geography, event interest, and stated preferences Support launch planning and execution, including campaign calendars, audience sequencing, and testing plans A/B test and optimize campaign messaging, subject lines, CTAs, offers, timing, landing pages, and conversion flows Work closely with Product to identify and improve key funnel moments from waitlist sign-up to paid membership conversion Collaborate with Creative and Marketing teams to develop campaign assets that clearly communicate membership benefits and drive action Coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams to maximize owned-channel promotion and conversion opportunities across digital touchpoints Partner with Events, Marketing, and on-site teams to plan and execute live event activations that drive waitlist growth, paid member sign-ups, and fan engagement Track funnel performance and prepare weekly readouts covering waitlist growth, email engagement, click-through rate, landing page conversion, checkout completion, paid member conversion, revenue, retention, key learnings, and next steps Help establish repeatable growth processes for future membership campaigns, renewals, benefit drops, event pushes, and seasonal moments

Hiring Rate Minimum: $93,750 annually(minimum will not fall below the applicable State/local minimum salary thresholds) Hiring Rate Maximum: $125,000 annually

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