Senior Growth Marketing Campaigns Manager

What you'll do as Senior Growth Marketing Campaigns Manager at Vanta:

- Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels

- Own the numbers and define what good looks like: MQL, pipeline contribution, conversion rates. Set the standard, report against it, and optimize

- Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools

- Partner with Product Marketing as a strategic peer to design launch campaigns, inform demand campaigns, and plan sales plays

- Lock arms with Sales and SDR on lead routing, follow-up SLAs, and honest feedback loops (yes, even the uncomfortable ones)

- Serve as the campaign roadmap owner for your segment, run the campaign calendar and budget with the discipline of someone who's had to defend every line item in a board review

- Lead the ABM strategy for priority verticals in your segment design the playbook, then make sure it actually runs

- Implement AI solutions that make life easier: yours, your stakeholders', and your buyers'-with curiosity, a willingness to learn, and sound judgment in applying it responsibly

- Mentor junior marketers and raise the overall craft of the campaigns function

- 8+ years in B2B SaaS demand generation or growth marketing-you've built programs, not just shipped campaigns

- A proven track record owning integrated campaigns end-to-end: from strategy and brief to results and budget accountability

- Analytical fluency: you set the measurement standard, not just read the dashboard-and you know the difference between a signal and noise

- Cross-functional range: you've worked shoulder-to-shoulder with Sales, SDR, creative, and Product Marketing, lived to tell the tale, and somehow made them all want to work with you again

- Hands-on with marketing automation (HubSpot) and Salesforce-you've probably already spotted three things you'd change after logging in for the first time

- Executive-level communicator: you can write a sharp brief, present a performance read-out to a VP, and influence a campaign strategy conversation without anyone feeling managed

- A builder's instinct: you leave teams, processes, and programs better than you found them

- Must be authorized to work in the U.S. without the need for current or future employer sponsorship.