Senior Account Based Marketing Manager

We're seeking an experienced Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts. You'll work closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue in key accounts.

- Develop and execute comprehensive ABM strategies for tiered strategic accounts

- Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts

- Create personalized marketing campaigns that align with account-specific business objectives and buying journeys

- Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments

- Orchestrate integrated campaigns across email, social media, content, events, and advertising

- Develop account-specific content and messaging that resonates with key stakeholders and decision-makers

- Manage campaign budgets and optimize investments across channels for maximum ROI

- Track and report on campaign performance, pipeline influence, and revenue impact

- Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies

- Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets

- Partner with Marketing Operations to ensure proper tracking, attribution, and reporting

- Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments

- Analyze campaign performance and provide actionable insights for continuous improvement

- Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging

- Report on pipeline generation, velocity, and revenue attribution

- 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing

- Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies

- Deep understanding of ABM methodologies, tools, and best practices

- Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)

- Strong analytical skills with ability to interpret data and translate insights into action

- Excellent project management skills with ability to manage multiple campaigns simultaneously

- Candidates must be authorized to work in the United States for this role