Staff Product Manager, Ads

We're looking for a Staff Product Manager who can help define HubSpot's ads strategy in this new reality - connecting paid media to the CRM in ways that give growing businesses an unfair advantage over point-solution alternatives.

- Own the product vision and multi-quarter strategy for HubSpot's Ads experience, tying paid media capabilities to customer acquisition outcomes and platform-level business goals

- Define and drive a cohesive roadmap as a critical member of the Product Triad - our system for building product collaboratively and strategically across product, engineering, and design

- Partner with AI teams to bring intelligent campaign creation, audience optimization, and automated budget allocation into the ads workflow

- Navigate a complex, fast-moving ecosystem of ad platform APIs, privacy regulations, and measurement frameworks across Meta, Google, LinkedIn, TikTok, and emerging channels

- Shape HubSpot's differentiated positioning at the intersection of ads and CRM - helping marketers connect spend to revenue in ways standalone ad tools cannot

- Use data to guide strategy and decision-making, including defining success metrics, evaluating tradeoffs, and building conviction where signal is imperfect or delayed

- Influence product direction beyond your immediate team, contributing to Build Awareness and platform-level strategy as a senior IC leader in the product org

- Guide new product ideas from initial concept through launch, setting a high bar for execution and customer impact

- Significant experience launching and scaling customer-facing products, ideally in advertising technology, paid media tools, or performance marketing platforms

- Deep understanding of digital advertising ecosystems - campaign management, audience targeting, attribution, and the interplay between ad platforms and first-party data

- A track record of defining and driving product strategy at a senior level, with the ability to connect near-term execution to long-term vision

- Comfort operating in highly ambiguous, technically complex, and regulation-sensitive problem spaces and turning uncertainty into clear direction

- A data-oriented approach to product management, using metrics, experimentation, and tradeoff analysis to inform strategy - especially in domains where measurement is inherently noisy

- Technical fluency and systems thinking, with the ability to reason about platform integrations, data pipelines, and API constraints

- Strong cross-functional leadership skills, with experience influencing outcomes through collaboration and persuasion rather than direct authority

- The ability to clearly articulate product strategy and tradeoffs to engineering partners, senior leadership, and cross-functional stakeholders

- Experience operating effectively in complex product ecosystems where success depends on coordination across multiple teams and surfaces

- Please note, East Coast or Central Time Zones are preferred

- Hands-on experience with ad platform APIs (Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, chatGPT) and the technical constraints of building on partner ecosystems

- Background in CRM, martech, or B2B SaaS platforms - particularly products that connect marketing spend to downstream revenue

- Experience with privacy-first advertising approaches, including server-side tracking, conversion APIs, or privacy-preserving measurement

- Exposure to AI/ML-powered product experiences, particularly in campaign optimization, audience modeling, or automated creative generation

As a member of the Product Management org at HubSpot you'll:

- Join a product-led culture that truly puts the customer first

- Create and advance an ambitious product strategy in evolving and ambiguous spaces, grounded in customer needs, business goals, and data

- Partner closely with colleagues in UX and Engineering to create a high-value product that's both powerful and easy to use

- Influence direction and decisions through strong product judgment, clear thinking, and collaboration

- Know what will lead to getting promoted, and why, thanks to clear expectations and robust career paths

- Be empowered to show up as your authentic self and choose a work style and location where you can do your best work, whether that's at home, in an office, or a blend of the two