Web Growth Marketing Manager

- You'll work on one of our most critical growth levers - amplitude.com - executing initiatives that support the broader site strategy.

- You'll work on the frontier of AI-powered marketing. We're actively integrating AI-native workflows across everything we build. And we recently partnered with Statsig to expand our experimentation portfolio.

- You'll have dedicated resources: web engineers and brand/growth designers who are aligned to this function - so you can move fast and build with craft.

- You'll sit within a larger integrated marketing team, giving you exposure across campaigns, product launches, and PLG and sales pipeline initiatives.

- Amplitude is the category leader in digital analytics and experimentation - and you'll get hands-on experience running experiments and optimization using the very product we sell.

- Own amplitude.com as a growth engine - helping maintain site architecture, user journeys, and content updates that drive both self-serve growth and enterprise pipeline.

- Execute against a roadmap grounded in performance data and experimentation insights, flagging opportunities as you spot them.

- Maintain and operate the Sanity CMS platform, supporting other teams across the org as they publish independently.

- Build and iterate on conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.

- Run experiments and track measurement using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.

- Pull and organize website-attributed pipeline data in Salesforce, helping surface trends across GTM segments and win/loss patterns.

- Partner closely with web engineering to ship new capabilities - you're a collaborative teammate in the build process.

- Work across Marketing, Product, Growth, Sales, and Engineering - communicating clearly and helping move projects forward.

- Apply repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.

- Implement AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.

- 2-3 years of hands-on experience working on a corporate website or web growth program for a SaaS, AI, or tech company.

- Experience working alongside engineering teams - you're comfortable scoping tasks, prioritizing, and collaborating in a technical environment.

- Experimentation mindset: you've helped run A/B tests and conversion optimization efforts on corporate or product marketing sites.

- Data-driven by nature - you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus.

- Familiarity with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).

- Strong communicator who can work well with stakeholders across Sales, Product, Engineering, and Marketing.

- Background in a growth-stage startup or scaling SaaS/AI company - you're comfortable with ambiguity and know how to build systems where none exist.

- Familiarity with AI products or AI-native workflows - bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.

- Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.

- We were recognized in the Newsweek Excellence Index 2024 .

- Our customers love us! They've said we're the #1 product analytics solution for 19 quarters in a row on G2.

- We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.

Based on Colorado law, the following details are for individuals who will work for Amplitude in Colorado: Colorado range: $98,000 - $147,000 base salary (inclusive of bonus or commission)

Based on legislation in New York City, the following details are for individuals will work for Amplitude in New York City: New York City salary range: $110,000 - $165,000base salary (inclusive of bonus or commission)

Based on legislation in California, the following details are for individuals who will work for Amplitude California: California salary range: $110,000 - $165,000 base salary (inclusive of bonus or commission)

Based on legislation in Washington state, the following details are for individuals who will work for Amplitude in Washington state: Washington salary range: $98,000 - $147,000base salary (inclusive of bonus or commission)