Senior Manager, Marketing Operations (HubSpot Expert)

Altruist is entering an exciting phase of growth, and we're looking for a Sr Marketing Automation Operations Manager to join our quickly scaling Marketing team! You'll play a critical role in driving growth by developing best-in-class marketing automation and operations capabilities. Working cross-functionally with marketing, sales, and product teams, you'll drive the delivery of seamless experiences throughout the customer journey.

You will develop and manage systems to take a user from their first web session to becoming a valued customer on the Altruist platform.

This is a hybrid role based out of our Culver City office, with three days per week in the office.

- Develop and implement comprehensive marketing automation strategies to support Altruist's growth objectives

- Oversee the setup, configuration, and management of marketing automation platforms such as Chilipiper, HubSpot, WordPress, Outreach.io, Appcues, Amplitude, Tableau, and similar tools to streamline marketing workflows and campaigns

- Collaborate with cross-functional teams including marketing, sales, and product to create and execute automated marketing campaigns that target key segments and personas

- Analyze and optimize marketing automation workflows to improve lead generation, lead nurturing, and conversion rates throughout the marketing and sales funnels

- Manage the integration of marketing automation platforms with CRM systems (e.g., Salesforce) to ensure seamless data flow and accurate tracking of leads, opportunities, and customers

- Develop and maintain documentation for marketing automation processes, including standard operating procedures, best practices, and guidelines for internal stakeholders

- Monitor and report on key performance metrics related to marketing automation initiatives, providing insights and recommendations for continuous improvement

- Stay current with AI and industry best practices in marketing automation, making recommendations for new tools and strategies to enhance marketing operations.

- Train and support marketing and sales teams in using marketing automation tools effectively, including providing guidance on campaign setup, segmentation, and A/B testing

- Experience - 5+ years of experience in marketing automation, operations, or related roles, preferably at a B2B financial services, fintech, or SaaS organization

- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations for optimization

- Excellent project management skills with the ability to manage multiple projects simultaneously and meet tight deadlines

- Solid understanding of B2B marketing principles and strategies; fintech or financial services experience is a plus

- Proficiency in CRM systems such as Salesforce, including experience with data management and integration between CRM and marketing automation platforms

- Education - Ideally looking for a B.A. / B.S. degree in relevant fields such as Marketing, Business Administration, Communications, Advertising, etc.

- Technical aptitude - You're technologically savvy and can easily get up to speed on modern tech stacks ( Salesforce, HubSpot, Marketo, Pardot, or similar tools; certification in relevant platforms is a plus )

- Superb communication - Intentional dialogue is a superpower. You listen as well as you share your perspective with others.

- Resilience - We're inspired by your unwavering determination to achieve success, no matter the adversity you face along the way.

- Assurance - Your confidence is brilliant, yet ego-less. You possess a strong knowledge base, the ability to discover the unknown, and are open to differing perspectives.

- Creative problem solving - Identifying the problem is simply not enough. You're instinctually creative with your approach in finding solutions to roadblocks.