Lead Brand Designer, Hazel AI

Hazel is building the AI engine for wealth management that helps unlock 10x growth, efficiency and value for financial advisors and their clients in a regulated industry. Since its launch last September, Hazel has organically and rapidly grown its user base.

Hazel is a part of Altruist's broader mission to make financial advice better, more affordable, and accessible to all.

This role is hybrid, with four in-office days per week at our San Francisco FiDi location.

Altruist is building the modern infrastructure for independent financial advisors. At the center of that future is Hazel - the AI platform for financial advisors that integrates across their tech stack and transforms data into actionable outcomes. Hazel represents the most ambitious expression of our brand: intelligent, calm, precise, and deeply human.

Design plays a critical role in defining what that future looks and feels like.

We're hiring a Lead Brand Designer to lead the visual evolution of Hazel across its entire ecosystem. This is not a support role. It's a leadership role within brand responsible for shaping how our AI product shows up across product surfaces, launches, campaigns, motion, storytelling, and emerging experiences.

The ideal candidate thinks quickly, designs thoughtfully, and pushes work beyond the obvious. They bring impeccable taste, a sharp point of view, and a deep understanding of contemporary design - while also knowing when restraint is the most powerful move.

This designer will also partner closely with Product Design to influence the user experience of Hazel, ensuring brand and product feel unified and intentional. They will also collaborate with motion designers, illustrators, and cross-functional teams to bring new ideas to life across the Hazel surfaces. This role operates as a thought partner to Creative Leadership on new Hazel initiatives and long-term brand direction.

This role is hybrid, with four in-office days per week at our San Francisco FiDi location.

- Lead the visual design and ongoing evolution of the Hazel brand

- Define and expand Hazel's design language across product marketing, launches, web, campaigns, and in-product brand moments

- Partner closely with Product Design to influence UX direction and ensure cohesive brand expression

- Collaborate with motion designers and illustrators to create immersive, forward-looking experiences

- Translate complex AI capabilities into clear, elegant visual storytelling

- Explore and responsibly integrate emerging tools and technologies into the creative workflow

- Contribute to early-stage concepting for new Hazel initiatives and product expansions

- Uphold and elevate craft standards across every touchpoint

- 6-8+ years of brand design experience, ideally including product-adjacent work

- A portfolio that demonstrates exceptional craft, strong systems thinking, and modern sensibility

- Fluency in Figma and Adobe Creative Suite; bonus points for motion literacy

- Strong understanding of current visual trends, digital culture, and AI-driven creative tools

- Strong collaboration skills and the confidence to influence cross-functional partners

- You care deeply about typography, hierarchy, interaction, and nuance

- You can zoom out to system-level thinking and zoom in to pixel-level detail

- Hazel has a distinctive, forward-looking visual identity that feels cohesive across product and brand

- Creative output feels modern, intelligent, and unmistakably premium

- The Hazel ecosystem becomes a benchmark for AI product storytelling in fintech