Experience: 5+ years
- Campaign Strategy - Develop comprehensive, creator-led campaign concepts that drive cultural impact, brand storytelling, and measurable engagement across platforms. - Creator Ecosystem Fluency - Serve as the subject matter expert on TikTok, Instagram, YouTube, and emerging social spaces, with a clear point of view on which formats and creators work best for each brand and objective. - Trend Forecasting - Monitor pop culture, algorithm mechanics, and trending subcultures, translating those signals into actionable briefs for internal and external creative teams before they peak. - Data & Analytics - Track performance metrics, derive insights from past campaigns, and continuously optimize strategy to drive strong ROI and conversion rates. - Cross-Functional Collaboration - Partner with Growth Directors, creative strategists, designers, and editors to keep campaigns aligned from concept through completion.
Experience: 5+ years in digital strategy, brand storytelling, or creator/influencer marketing.
Platform Expertise: Deep, native understanding of the major social networks, plus familiarity with paid media strategy and social commerce trends.
Analytical Skills: Proven ability to translate creative performance data into sharper, data-informed briefs and creative tests.
Communication: Exceptional writing and presentation skills, you can build a compelling pitch deck and defend a strategic recommendation to senior stakeholders.
Creator Platform Fluency: Must be genuinely fluent across all major creator platforms: TikTok, Instagram, YouTube, and beyond. No exceptions.
A front-row seat at an AI-native agency building the future of how brands and creators work together
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