Senior Product Marketing Manager, M-Files AI Platform & Cloud (Remote, Bay Area)

about us we encourage you to visit our company page . To learn more about how we became a Certified Great Place to Work visit, Working at M-Files | Great Place to Work . Summary of the role: We are seeking a strategic, passionate, and execution-oriented Senior Product Marketing Manager to lead AI platform product marketing for the M-Files Context-First Document Management platform.

This role owns positioning, messaging, go-to-market strategy, and market leadership for our AI, cloud, and core platform capabilities. This is a highly cross-functional role requiring close collaboration with Product Management, Industry Marketing, Sales, Customer Success, Enablement, Partner team, and FedRAMP team. Key Responsibilities Platform Strategy & Positioning - Own and refine the overarching AI platform story, with special emphasis on context-first document management, AI and agentic automations, scalability, security, and extensibility. - Define differentiated messaging and value propositions for platform capabilities across personas and industries. - Define differentiated FedRAMP messaging and value propositions for platform capabilities across personas and industries while supporting related content programs. - Ensure consistency and clarity of AI platform-level messaging across all marketing, enablement, and sales touchpoints.

Go-to-Market Execution (Market Launches, Content, Campaign Support) - Lead platform feature releases, orchestrating cross-functional launch strategies for AI, cloud, and core platform enhancements. - Partner with Product Management to influence roadmap decisions based on market opportunity, customer needs, and competitive insights. - Drive content strategy for platform launches, including pitch decks, solution briefs, whitepapers, demos, customer stories, webpages, and sales tools.

Market Intelligence & Competitive Analysis - Own competitive and market intelligence for platform-level capabilities, especially in AI-driven information management and cloud content services. - Identify market trends, customer pain points, and emerging competitors to guide product and GTM strategy. - Deliver actionable insights to Sales, Product, and Executive teams.

Cross-Functional Enablement - Partner with Sales Enablement to ensure clear understanding of platform capabilities, differentiation, and value drivers. - Support customer-facing teams with platform-level messaging guides, battlecards, objection handling, and training content. Thought Leadership - Collaborate with cross-functional teams to position M-Files as an industry leader in AI-powered information management. - Represent M-Files in webinars, events, analyst briefings, and customer engagements as a platform subject-matter expert.

Requirements Required

Qualifications - Bachelor's degree in Marketing, Business, Communications, or a related field, or an equivalent combination of education and relevant professional experience. - 8+ years of product marketing experience in B2B enterprise SaaS. - Demonstrated experience marketing AI platforms and cloud technologies. - Experience positioning solutions within FedRAMP or other regulated government environments. - Experience leading cross-functional product launches from strategy through execution. - Demonstrated ability to lead cross-functional product marketing initiatives and influence senior stakeholders without direct authority. - Strong AI acumen and domain expertise with an understanding of enterprise buyer personas, value-based messaging, and B2B SaaS go-to-market motions. - Proven experience developing positioning and messaging for successful cross-functional product launches. - Excellent communication, storytelling, and executive presentation skills. - Experience presenting at webinars, conferences, analyst briefings, podcasts, customer events, and product demonstrations. - Experience recording on-camera product demonstrations and creating video-based content.

Preferred - Experience in content management, information management, workflow automation, enterprise content management (ECM), or knowledge management markets. - Experience partnering closely with Product Management teams in a fast-paced technical environment. - Experience supporting global sales organizations and partner ecosystems. - Experience recording product demonstrations or creating video-based customer enablement content.

Success in This Role Looks Like - A unified, compelling platform narrative that clearly differentiates M-Files in the AI and cloud market. - Strong GTM execution for platform and AI releases, leading to measurable impact on pipeline, adoption, and competitive wins. - Sales and partners consistently using platform messaging and tools with confidence. - A highly aligned and effective product marketing function across platform and UX. - Recognition of M-Files as a leading innovator in AI-powered information and knowledge management. - Recognition of M-Files as a leading Content Management solution for government entities that require FedRAMP Certification.

Participation in our Recruitment Process: - Initial Phone Screen w/People & Culture Team Member - Hiring Manager - VP, Product Marketing - Internal Team Interview/Stakeholder(s) - Chief Marketing Officer *Total Recruitment Process Time Investment for Applicant: Approx. 3hrs Benefits Why M-Files? We are a global company with Finnish roots and a strong passion for delivering innovative solutions that transform industries.

By joining M-Files, you will have the opportunity to shape the future of knowledge work automation while growing your expertise in a collaborative and supportive environment. Our guiding principles of " Make It Happen ", " Help Others ", and " Love Customers " are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

What

We Offer: - As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance - 10 paid holidays annually - Unlimited PTO - Matching 401K Plan (25% of employees' contribution up to the IRS max) - Health insurance (PPO and HDHP/HSA plans offered) - Cigna - Dental insurance - Vision insurance - Life insurance (1x employee salary) - Short-term disability (employer paid) - Long-term disability (employer paid) - Flexible Spending Plan (medical and dependent)