ACTIV - Senior Creative Strategist

We're looking for a Senior Creative Strategist to own creative strategy across multiple client accounts. You'll be the person who dives deep into customer psychology, turns research into killer briefs, and oversees a creative pod made up of video editors and graphic designers. You'll help us shift from founder-led creative strategy to a scalable, pod-based delivery model that runs on strong processes and smart use of AI.

📋 Conduct deep manual research across Reddit, forums, and reviews to understand customer psychology

💡 Use AI to expand research and develop detailed customer avatars and sub-avatars

✏️ Build psychology-backed creative briefs for video and static ads

✅ Review and approve finished creative before it goes to the client

📊 Analyse previous ad performance and iterate to produce more winning creative

💻 Build out and improve the creative strategy workflow and processes

🤝 Oversee your assigned creative pod and support team performance

You'll need to overlap at least 2-3 hours with EST (team starts at 9am Eastern). Outside of that, your schedule is flexible.

✅ Hungry to learn and grow - always diving into the latest updates in creative, new formats, interesting brands, copywriting, marketing, and marketing psychology

✅ Comfortable and excited to work heavily with AI in your process

✅ Strong at deep research (manual and AI-assisted) and turning it into psychology-based avatars and briefs

✅ Strong copywriting and creative strategy skills that translate into great creative

✅ Teachable and flexible - this role involves close collaboration and doesn't work with people who aren't

✅ Self-starter who can manage your own responsibilities in a very remote environment

✅ Experience producing winning assets that have supported between $100k-$500k per month of spend in a Meta ad account

⭐ Recent, demonstrable wins in creative strategy - creative that made it into accounts and became winners

⭐ Experience on accounts with significant ad spend (some of our clients spend millions per month on ads)

⭐ Familiarity with our tool stack: Slack, Notion, Claude, Motion, and navigating Facebook Ads Manager

You're proactive. You don't wait to be told what to do. You can wear multiple hats and see the wider picture.

When something can be improved, you improve it. You thrive in a remote, autonomous culture where people are trusted to get their work done. Learning excites you.

AI excites you. Building something better than what exists today excites you.

💰 $60,000-$90,000 per year (depending on experience and seniority level)*

📅 Generous time off - take what you need as long as the work gets done

💻 Flexible working environment - manage your own schedule outside of EST overlap hours